Power Of Ai
Nefta set to unveil new AI-powered ad platform at Pocket Gamer Connects London
Nefta’s AI agents categorises games based on their style and genre, making it easier for game makers to market them effectively
Five New Games
New release roundup: Cassette Beasts, Turnip Boy Robs a Bank, Trials of Mana+ and more
We highlight the latest new games that have broken cover and are all set to do big business
Titanium Sponsor
TikTok announced as titanium sponsor for Pocket Gamer Connects London 2025
TikTok has been announced as the titanium sponsor for Pocket Gamer Connects London 2025, the flagship event of the year for the games industry...
New Offerings
Tencent and Ubisoft’s Guillemot Family explore new venture to boost company value
The deal could let Tencent own a share and gain more control over Ubisoft's IPs, expanding its video game business outside China
Acqusitions
Winking Studios to acquire game art studio Mineloader Digital for $27 million
An upfront payment of $24.5m will be made with the remaining balance paid after five years
Speaker Spotlight
Layer AI's Joona Rahko on the transformative power of AI in game development
"Just as a brilliant game emerges from countless iterations and improvements, real success comes from the habits we choose and nurture."
Network Away
See who YOU could Connect with at this month's PGC London
From the most talented indie developers to the biggest brands attending the global games industry event, January 20th to 21st
Speaker Spotlight
SplitMetrics' Thomas Kreibernegg on making multichannel work for you
"However, the goal should be for your LTV to be at least three times your CAC, which means you can scale the audience for games healthily and generate more revenue."
Partnership Deal
Curve Games signs three-game mobile deal with Crunchyroll
Publisher to bring Space Crew, Patch Quest and 10 Second Ninja to subscription service Game Vault
Job Cuts
Huuuge Games lays off 122 staff and closes offices as it refocuses on social casino
Poland office sees 89 redundancies as studios in Netherlands and Finland are closed
Diamond Sponsor
Almedia announced as diamond sponsor for Pocket Gamer Connects London 2025
Almedia takes to the stage at Pocket Gamer Connects London 2025 as diamond sponsor. Don't miss their visionary insights and networking opportunities...
Web Gaming
CrazyGames partners with ByteBrew to support web game developers
Games makers can now access ByteBrew's technology through the web gaming firm's developer portal
Investment Strategy
Saga Origins plots non-web3 deals as it appoints new head of gaming investments
Former Samsung director Fernando Vasconez to identify, nurture and invest in new gaming projects and strategic partnerships
In-game Advertising
Audiomob launches new CPI audio ad product for mobile game developers
The product is powered by algorithms that personalise ads based on factors like location, time, device, and user behaviour
Switch 2 Confirmed
Nintendo Switch 2 unveiled
Nintendo’s successor to the Switch has finally been revealed
Interview
The evolution of communications strategies in games
Raptor PR founder and MD Rana Rahman gives his no-BS opinions on media messaging and the changing PR landscape
New Partnerships
Carry1st partners with Stellar Gate Games to boost Blood Strike MENA with new payment solutions
Steller Gate Games was formed by Sandsoft and NetEase in March 2024
Industry Enthusiasm
90% of developers plan to launch at least one game in 2025
Metaplay’s The Game Development Renaissance report suggests more than two in three devs are optimistic about the industry this year
What To Expect
Pocket Gamer Connects returns to San Francisco for milestone 50th conference
Celebrate the 50th Pocket Gamer Connects with two days of networking, expert insights, and business opportunities during GDC week.
Africa Is Mobile
Mobile growth drives Africa’s games industry to $1 billion in revenue
Candy Crush and PUBG Mobile lead Africa’s mobile games revenue with $50m and $40m, respectively
F**k It
Gordon Ramsay is in f**king Hay Day
Supercell's latest partnership brings the celebrity chef to the farming title for a limited time
Partnership
Flexion partners with King to market Candy Crush Solitaire on alternative app stores
The game is set to launch globally on Thursday, February 6th 2025 across multiple mobile platforms
New Partnerships
Fusebox snags rights for Bigg Boss and Big Brother interactive fiction games
The two titles are set to launch in 2025
Investment News
Aonic invests $10m in Mega Fortuna as part of $70m acquisition plan
Mega Fortuna is best known for its flagship platform Richie Games
Supercharged Sequel
Habby’s Archero 2 makes $6.6m in first week from player spending
The US has quickly established itself as a key market for Archero 2, spending $1.9 million
Speaker Spotlight
Nefta's Daniel Bowen on embracing new tech and opportunities in advertising
The firm's VP of sales will be speaking at Pocket Gamer Connects London, which takes place on January 20th to 21st
Game Design
Designing games for global audiences and different cultures
Innovecs Games’ Svitlana Rumiantseva shares how stories, art and tech can all be impacted by cultural differences
Global Trends
My.Games CEO Elena Grigorian: "The mobile market is fighting for margins at all costs"
We catch up with industry leaders to get their insights on the state of play in the games sector
Sponsor Shoutout
Meet the sponsors at PG Connects London 2025
Show your support for the companies that make it all possible this January 20th and 21st
Hybridcasual
An inside look at Funcell’s Trash Tycoon growth strategy
Funcell CEO Abhishek Malpani shares on the development of the game and working with a publishing partner
Job News
Stillfront appoints VPs and CFO exits amid leadership shakeup
The firm's CFO Andreas Uddman has decided to step down as president finance & global functions
Job News
OV Entertainment continues expansion with new hires and promotions
The restructuring aligns with the company's unified, project-based revenue model
Job News
PTW taps David Dorans as new chief financial officer
He will oversee PTW's global financial operations to support the company's growth strategy
Job News
Exient appoints NaturalMotion veteran Paul Topping as new chief commercial officer
Topping brings two decades’ experience from NaturalMotion, Criterion, Codemasters and more
Jobs News
Super Evil Megacorp's Ian Fielding replaces Kristian Segerstrale as CEO
Segerstrale moves to role of chair at the studio
Strategic Review
Ubisoft recruits advisors to explore "strategic options" amid buyout reports and €200m cost-cutting measures
Publisher wants to "review and pursue various transformational strategic and capitalistic options to extract the best value for stakeholders”
Speaker Spotlight
Filuta AI's Filip Dvorak on the rise and rise of AI
Filuta AI founder Filip Dvorak explains why generative AI is not the holy grail of artificial intelligence and why composite AI may offer developers even greater opportunities
Pgc London
Lessons in Webstore Wizardry, Global Trends, Powering Payments and Creative Kingdom await at PGC London 2025
Day one at Pocket Gamer Connects London will feature talks spanning web shops, the DMA, direct-to-consumer and more
The Next Revolution
Tech revolutions in game development: First engines, now backends
A look at how off-the-shelf backends have matured, mirroring the historic shift that took place in game development environments
Gaming Growth Guide
Level Up ROAS: Get Your Gaming Growth Guide for 2025 and Beyond
Mobile gaming attribution insights from Kochava + TikTok for Business
Sweet Solitaire
Candy Crush Solitaire to launch worldwide on February 6th
Release marks developer's first global release since Crash Bandicoot: On the Run
New Office
Audiomob opens MENA headquarters in Abu Dhabi
The new office is located on Yas Island in the United Arab Emirates
Funding For Games
Grand Games lands $30m in Series A funding
The studio aims to launch a flagship title later this year
Hot Five
Hot Five: Zenless Zone Zero scores $250m, how Scopely made $10bn, and Squid Game: Unleashed hits 10m installs
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Studio
Space Ape exec Simon Hade heads up new spinoff studio NextBeat
New developer takes on Beatstar and Country Star from Space Ape portfolio
Pitching Tips
The Very Big Indie Pitch — Top tips for pitching your game
Master the pitch with key advice to make your indie game shine at the Very Big Indie Pitch
Podcast | Episode 41
How Scopely made $10bn, and 2025's big stories to watch | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 41...
Week In Views
China-US political tensions, and Pokémon TCG Pocket surpasses $400m | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Five New Games
New release roundup: Marvel Mystic Mayhem, Archero 2, Ark: Ultimate Mobile Edition, and more
We highlight the latest new games that have recently broken cover
Speaker Spotlight
Media Bodies' Sara Guerola on the power of podcast marketing in games
"We're at a place where influencer marketing has become more stable and acceptable, and Podcasts are the natural next step"