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Lords Mobile revenue surpasses $2 billion following battle pass introduction

Now doing +$80 million a month
Lords Mobile revenue surpasses $2 billion following battle pass introduction

Lords Mobile's monthly revenue doubled to $90 million in January 2021, according to Sensor Tower.

The surge in spending was a direct result of developer IGG introducing a new battle pass to the free-to-play real-time strategy title.

Before this, the game averaged a monthly revenue intake of $42.5 million between October and December 2020.

Since January, the monthly average revenue has rocketed to $83 million, an increase of 95 per cent.

This leap has caused Lords Mobile lifetime player spending to cross the $2 billion revenue mark.

The Kingdom Labors season pass is described as an in-game special event where players can complete a variety of quests to earn prizes.

Players obtain a Silver Pass automatically but have the opportunity to purchase a Gold Pass to unlock further goodies.

Battle for the pass

Supercell similarly has found success with battle passes after it implemented a Farm Pass into Hay Day in December 2020.

The freemium farm game witnessed a rise of 62 per cent month-over-month to $14 million. Revenue has continued on an upward trajectory ever since, accumulating close to $156 million in March 2021 - its best month since July 2017.

The Finnish mobile giant has experimented heavily with the battle pass concept in the past, adding Season Challenges and a Gold Pass to Clash of Clans, resulting in a 58 per cent increase month-over-month in April 2019 to $67 million.

It was noted that Epic Games popularised the battle pass system on mobile via Fortnite, with the battle royale making approximately $1.2 billion in spending up until its exit in August 2020.

Lords Mobile originally launched on February 26th, 2016, going on to earn $825 million in worldwide revenue within its first two years of being live.

We also looked into how Lords Mobile monetises as part of our IAP inspector series.