Mattel and Halfbrick unite to bring Masters of the Universe to Jetpack Joyride

• Players can gear up as He-Man, Skeletor, and more in this limited-time adventure.
• Explore iconic MOTU locations like Castle Grayskull and the Hall of Wisdom.
• The Sword of Power and other themed jetpacks, costumes, and vehicles are now up for grabs.

Toy giant Mattel has teamed up with Halfbrick Studios for a crossover event to bring Masters of the Universe to Jetpack Joyride. 

In this limited-time Jetpack Joyride event, players can soar through the skies using gear inspired by He-Man, Skeletor, Teela, Evil-Lyn, and Man-At-Arms in a nostalgic adventure. 

The event features detailed environments like the interior and exterior of Castle Grayskull and the Hall of Wisdom, all with a crafted soundtrack that captures the essence of the classic franchise.

Running until August 20th, the event also introduces customisable vehicles, costumes, and jetpacks, including the iconic Sword of Power, letting players fully embrace the Masters of the Universe theme. 

There's also a new mission system that offers fresh challenges that allow players to earn tokens and unlock rewards. 

New partnerships

Mattel has been ramping up its digital partnerships in recent months across a range of platforms and audiences. 

Nazara subsidiary Paper Boat Apps added Barbie to its Kiddopia app earlier this year, adding Barbie-themed games to enhance the app’s mission of blending fun and learning for children. 

Meanwhile, a collaboration with StoryToys will see the launch of Thomas & Friends: Let’s Roll, a new mobile app designed with neurodiversity consultants to support problem-solving and creative thinking for kids aged two to four. 

Mattel has also teamed up with Canadian studio Uken Games to release Mattel Match: Toybox Unlocked, a free-to-play title that unites multiple Mattel brands in one experience, marking the company’s first IP crossover mobile game.