Meta Quest Pro is officially discontinued

After just two years, the Meta Quest Pro has officially been discontinued.

The $1,000 headset is now "no longer available" according to its official store page listing. The page now recommends interested customers shop for the Meta Quest 3 instead if they want the "ultimate mixed reality experience".

Famously, Meta CEO Mark Zuckerberg called Meta Quest 3 "the better product, period" compared to Apple’s highly expensive, $3,499 Vision Pro.

The Quest Pro, meanwhile, started out at a $1,500 price point but was later lowered to the $1,000 mark. Meta Quest 3 is a cheaper alternative at $500.

VR woes

Meta first announced that the Quest Pro and Quest 2 would be discontinued in September 2024, with remaining stock sold either until the end of 2024 or until supplies ran out.

The timing of the Pro’s discontinuation suggests those stocks did not sell out before the deadline, but Meta has stuck to its word and ended sales regardless.

The company’s difficulties with VR have expanded beyond the Quest Pro, too. Its VR division Reality Labs recorded an operating loss of almost $3.9 billion over the first quarter of the current fiscal year. A further $4.5 billion was lost in Q2, before another $4.3 billion was lost in Q3.

Yet despite this, Meta has continued to heavily invest into VR and AR endeavours.

In November 2024, Meta CFO Susan Li stated that Meta was "certainly thinking about where we want to make sure we're putting our sort of focus and energy", but that it wouldn’t be slowing down investments into VR anytime soon.

"Overall, I'd say Reality Labs is clearly one of our strategic long-term priorities, and we expect it will be an area of significant investment in as we build out towards the very ambitious product roadmap that we have there," she said.