Mobile Games Awards 2025 - Winners and finalists

And the winner is...

Game of Thrones: Legends Worldwide Launch (Zynga)

Honourable Mentions:

Monopoly GO!: 'Friendship Pays' (Scopely) Monument Valley 3 (ustwo games) Royal Kingdom: Celebrity Campaign (Dream Games)

This award recognises the most impactful and successful marketing campaign, responsible for directly turbo-charging the growth of a game between June 2024 and June 2025. This can be through any medium, including online, TV, IRL or other.

And the other finalists for Best Marketing Campaign were...

Thank you!Your vote has been counted

Go for the Gold' with John Stamos (SciPlay/Goldfish Casino)

Hay Day x Gordon Ramsay (Supercell)

Monopoly GO!: 'Friendship Pays' (Scopely)

Monument Valley 3 (ustwo games)

PlanetPlay's Make Green Moves

Royal Kingdom: Celebrity Campaign (Dream Games)

War Robots: 'Meme It Till You Make It' (MY.GAMES)

Warhammer 40000: Tacticus 'Adeptus Custodes Teaser' (Snowprint Studios)

Words with Friends x Real Housewives (Zynga)

WoT Blitz x deadmau5 'Blitz Hits Different' (Playsense)

Zynga Poker x Rob Riggle (Zynga)

Sign up to the Pocket Gamer Biz email newsletter and we'll keep you up to date with the Awards and more!