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MWC 2011: Paparazzi named as top title in Qualcomm's Augmented Reality Developer Challenge

Takes home $125,000 for its troubles
MWC 2011: Paparazzi named as top title in Qualcomm's Augmented Reality Developer Challenge
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Launched back in November, Qualcomm has announced the winners of its Augmented Reality Developer Challenge, with snap-happy app Paparazzi coming out on top.

The title, which charges you with taking pictures of an animated 'celeb' before said star gets annoyed and vents his frustrations out on you, was created by Lithuanian developers Paulius Liekis and Arminas Didžiokas.

Cashing in

"Qualcomm congratulates the winners and all the developers that provided submissions," said director of business development at Qualcomm, Jay Wright, having announced the winner at Mobile World Congress.

"With just over three months of development time since the SDK became available, developers have shown that compelling AR experiences can be created rapidly using Qualcomm’s platform."

By taking home the top accolade, Liekis and Didžiokas picked up $125,000, with second prize and $50,000 going to Defiant Development for Inch High Stunt Guy.

Third placed Danger Copter, created by five graduate students at the University of Southern California’s School of Cinematic Arts, scooped $25,000.

Reality run

The awards scheme was a move by Qualcomm to push its augmented reality SDK for Android, which launched in early October.

Instead of using GPS and the phone's compass, the AR platform utilises computer vision to deliver the effect.

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[source: Qualcomm]