NetEase global investments head Simon Zhu steps down after 12 years

NetEase president for global investments and partnerships, Simon Zhu has resigned from his position. 

Zhu took to LinkedIn to make the announcement after a 12 year stint with the Chinese publisher. 

“After 12 incredible years at NetEase Games, I'm closing this chapter with the same passion that has driven me from day one," said Zhu. 

“Working in gaming is a privilege. I love this industry, and I believe its future is shaped by creators who are unleashed, especially those who are afforded the opportunity to push boundaries and bring terrific, innovative experiences to players. That belief has guided me every day. 

“To the developers, leaders, colleagues, and partners who placed their trust in me all these years: thank you. "Game On, Break Free"- packs twelve years of hustle. NetEase was my launchpad; the best is yet to come for all.

NetEase VP of corporate development Ken Li will take over Zhu's position. 

Achievements and setbacks

Earlier this year, NetEase shared that its Q4 2024 revenue fell 1.4% to $3.7bn, with gross profit down 3.3%. Mobile games made up 65.3% of online game revenue, a drop from previous quarters. 

Elsewhere, the publisher said Marvel Rivals topped Steam's charts at launch, hitting 10 million users in 72 hours and 40m to date. 

Despite its success, NetEase laid off its Seattle design team to restructure and optimise development.