With Facebook nailing its future success to mobile, data outfit Kontagent is supporting the ecosystem provided by its one-time funder every step of the way.
It's announced its suite of customer intelligence tools will enable mobile publishers and developers to track their campaigns through Facebook's recently announced mobile app install ads.
These appear in the news feed when you're using the mobile version of Facebook.
Number crunching
Kontagent's kSuite Enterprise now enables you to measure key performance indicators such as retention and average revenue per user, while kSuite DataMine provides the ability to analyse the in-app behaviour of users who have installed iOS and Android apps and games from different channels.
"Our announcement enables marketers to dive into the most granular insights on customer behaviour," commented CEO Jeff Tseng.
"They'll be able to improve their user acquisition, engagement, retention and eventually their monetisation strategies."
Kontagent was originally launched around Facebook metrics, before adding a mobile focus, and received an early investment from Facebook's funding and incubator program, fbFund, in 2008.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
5 hours, 46 minutes ago
Cécile Russeil takes the helm at Ubisoft as EVP of comms, DEI, HR, and legal
Feature
7 hours, 3 minutes ago
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024