When it comes to key markets, there's plenty more places to consider than just North America, Europe and Asia.
Turkish social and mobile gaming outfit Peak Games demonstrates the potential of the Arabic market, thanks to its focus on traditional and culturally-specific games for the Middle Eastern and North African market.
Indeed, it's just announced it's now seeing 11.8 million daily active players.
All together now
Originally a Facebook-only outfit, over the past 18 months, Peak has been following the path of Wooga and King, ensuring its titles can be experienced cross-platform.
This extends to synchronous multiplayer across Facebook, iOS and Android.
The company says that its most successful games are generating around 50 percent of their revenue from mobile devices.
These include titles in its Plus franchise of Turkish parlour games, such as Okey Plus and 101 Plus, which are generating 300,000 concurrent players at their highest level.
"Since founding almost three years ago in November 2010, Peak Games has maintained its focus on community-based, multiplayer, synchronous games," commented co-founder and CSO Rina Onur.
"We have grown revenues 300 percent per year and are poised to build upon our market leadership position in high-growth regions like Turkey and MENA."