20 days into its existence on Google Play, and Australian-developed F2P Frogger reinvention Crossy Road has already racked up 10 million downloads.

It's the #1 free game on Google's app store, as well as being the #1 Android app in the UK, France and South Korea.

Developer Hipster Whale worked with publisher Yodo1 to include an exclusive playable droid character, as well as including collectible in-game lollipops, doughnuts, and cupcakes to make Android users feel at home.

The game ships with more than 50 characters, while the iOS version - which has been out since October - already has 69 playable characters.

Free-for-all

"We're working with Yodo1 to develop a lot more surprises for future updates for Crossy Road players," said Matt Hall of Hipster Whale.

"With the success of the recent Australian-themed character update, we want to continue bringing relevant content to Crossy Roaders of different cultures across the globe."

As was recently argued by our Stateside columnist Carter Dotson, the game also demonstrates a smart layering of monetisation systems including cheap but desirable IAPs and incentivised video ads, which have generated over $1 million.