Podcast | Episode 109
The AI clone wars and fake mobile game ads | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 109...
Company Profile
Yodo1
Website
www.yodo1.com
About
Yodo1 Games helps thousands of developers all around the world turn their games into scalable businesses.
Related People
Marina Espin
Business Development Team Manager
Henry Fong
CEO
Christopher Dossman
AI Team Leader
Milos Scepanovic
head of growth
James LaLonde
Co-founder and co-CEO
Alex Olthoff
Product Lead MAS
+3 more
Articles featuring Yodo1
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New Partnerships
AMC partners with Yodo1 to bring Walking Dead and Vampire IP to Chinese game developers
The partnership builds on Yodo1's previous collaborations with Hasbro, Paramount and CD Projekt Red
Pgc London Live!
Industry, AI and everything in-between - Seven fabulous fireside chats from PGC London 2026
HyprMX have managed to capture some of the excitement and energy from the pioneers and business leaders at PGC London 2026. Here are seven of the very best
New Offerings
Yodo1 launches IPVerse platform for in-game IP licensing
IPVerse aims to replace intuition-led collaboration decisions with clear global and regional data
New Partnerships
Yodo1 takes over Transformers: Earth Wars under license from Hasbro
The deal includes the game’s publishing rights, code, assets, and development team
Jobs Roundup
September's Mobile Movers: Tripledot president steps down, The Raine Group appoints new MD, Aghanim hires VP, and more
Our regular roundup of the mobile games industry's movers and shakers
Block Rocking Bratz
MGA Entertainment and Yodo1 announce long-term licensing agreement
Yodo1 secures agreement with MGA Entertainment for brand integration of licenses including Bratz, L.O.L. Surprise!, Little Tikes and Rainbow High
Sharkticons Assemble
Stage Two of Transformers x Top War: Battle Game crossover breaks records once again
The second phase of the in-game brand collaboration pushed the popular battle game to new heights of revenue and pushed it up the app store listings worldwide
Ain't My First Rodeo
How "contrarian" Rodeo Stampede survived the hypercasual wild years
Yodo1 co-CEO Henry Fong discusses the enduring success of Rodeo Stampede, with the title reaching its fifth year of operation in 2021
Yodo1 Ads Up
Yodo1 introduces native ads to its MAS platform
Yodo1 puts players and profits first with introduction of its new native ad service on its Managed Ads Service platform
Make More Money
Why are indie game developers losing money?
Yodo1 urges developers to consider monetisation earlier in your game plan
A Perfect 10
Yodo1 – Ten years, ten voices
As Yodo1 celebrates its tenth anniversary, PocketGamer.biz speaks to 10 of the company's employees around the world about what makes the company special
Incredible Ip
Intellectual Property in mobile games: a recipe for success
Yodo1 highlights the power of intellectual property collaborations in the mobile gaming world.
It Could Be You
Yodo1 mobile game competition: enter today and win up to $1000
Cash prizes and coaching on offer to winning developers in gameplay, game design, music and monetisation categories
Brand Engagement
The power of brand injections in mobile games
From movies, TV shows and anime to fashion, sport and music - brands and IP can offer developers and publishers a whole new way to engage their audience
Transforming Brand Success
Top War Transformers brand integration sets new day one revenue record
The high profile brand integration from Hasbro, managed by Yodo1, pushed TopWar up the global mobile game charts
China In Your Hands
Battle of Balls meets Transformers in Chinese crossover
Yodo1 is taking some of the west's most popular brands into the Chinese mobile games market
Yodo1
Android app stores in China: many stores, one solution
Yodo1 discusses the different app stores in China and how to get listed on them
Remote Working
"The future of remote work is going to be hybrid," says Yodo1 AI team leader Christopher Dossman
"Imagine teleporting instantly from a crowded, busy office to a secluded mountain retreat or an exciting city."
Yodo1
Yodo1’s guide to publishing your mobile game in China, part 2: content and system changes
Part two of Yodo1's short series on how to publish in China
Yodo1
Turn your hobby into a business with Yodo1’s newly released AdHawk
Any game developer can receive custom-made recommendations to improve their mobile game monetisation strategy
Yodo1
Yodo1’s guide to publishing your mobile game in China, part 1: ISBN, copyright, and taxes
Part one of Yodo1's short series on how to publish in China
Going Remote
Yodo1 announces transition to a fully remote company from 1st December, 2020
The China-based company has employees across the globe
Simply Business
Yodo1 launches free Business of Mobile Gaming course
The course lays out everything from monetisation and app store features to community management and influencer marketing
Sponsored
External vs in-game communities: Which is right for your studio?
Yodo1 discusses whether it's worth investing resources to build a community.
Wechat Mini Games
Unprecedented growth in China's HTML5 games market: WeChat Mini Game revenue up 18%
Yodo1 explores the growing world of WeChat Mini Games
My Little World
Hasbro's My Little Pony IP engages millions of fans in prominent Chinese mobile game
Yodo1 details how it brought the iconic IP to Mini World
China Weekly
Player registration for games in China: how to comply and keep your title alive
Yodo1 discusses how to navigate user retention in China's market
Ai Monetisation
How to improve your mobile game monetization strategy with AI
Yodo1 explains the benefits of using AI in your monetisation
Community Engagement
The art of improving your community engagement
Yodo1 looks at getting your players even more involved
Local Servers
What game developers need to know about China's local server requirements
Yodo1 explores the world of local servers and breaks down the advantages of using them
China Ua
User Acquisition in China: Capturing the world's largest mobile gaming audience
Yodo1 explains the audience and channels you should be using
China Game Removals
Mass delisting by Apple China: Over 26,000 games without ISBN removed
Yodo1 looks at the impact of so many games suddenly disappearing from the App Store
![[Updated Daily] Apple China News: Complete timeline of App Store ISBN developments](https://media.pocketgamer.biz/images/106075/73977/apple-china-isbn-yodo-1-image_s470.jpg)
China Isbn Developments
[Updated Daily] Apple China News: Complete timeline of App Store ISBN developments
Keeping track of all the changes coming to the App Store in China
Html5 Games
HTML5 games: a new way to enter the China market
Yodo1 explores the benefits of developing for HTML5
China Covid-19 Growth
China’s mobile game revenue reaches $7.7 billion during COVID-19
Yodo1 digs into the data
Stricer Regulations
China mobile games market update: stricter regulations on the horizon
Yodo1 shares tips on making your game China-ready
Jobs In Games
Jobs in Games: How China convinced Yodo1 business manager Marina Espin to join the industry
"When I was little, I never even thought about the existence of a whole industry, not to mention actual jobs there"
Aso In China
ASO for China: Intro to localisation practices
Yodo1 breaks down some best practices
Transformers Roll Out
China’s largest sandbox game sees sales spike with Hasbro brand
Mini World sold 360,000 Transformers character skins in just three months
China Isbn
China App Store ISBN License: non-compliant games risk being delisted
Yodo1 offers its advice and expertise
Scary Numbers
How Keplerians saved time and bagged more money with Yodo1's managed ad service
Making more of Mr. Meat
Gcap Day One
Yodo1 published games have been played by more than one billion users
$45 million in revenue made from library of titles
Community Advice
Want to boost your game’s ROI? Tap into your community
Yodo1 dives deep into looking after your players and keeping them engaged for the long-term
Chinese Regulations
Loot box design 2.0: Complying with China's new rules
The Yodo1 team discusses the latest changes and offers help on figuring out your best strategy for legal monetisation in the country
East To East
How a China partnership turned Steppy Pants into a number one chart topper in Japan
Super Entertainment co-director Stephen Last discusses how a collaboration with Yodo1 produced significant returns
Bull In An App Store
Rodeo Stampede races past 100 million downloads
Still holding onto one million DAUs
Charging Ahead
Rodeo Stampede smashes 80 million downloads 13 months after launch
Still gets one million DAUs
Cultural Clash
Cultural clashes are still holding back Chinese developers overseas
Companies should focus on quality over quantity, panel suggests
Crossing Fever
Crossy Road does over 10 million Google Play downloads in 20 days
Android version is up and running