Monetisation service Giftgaming saw a 95% opt-in rate in Creative Mobile’s Fetty Wap: Nitro Nations Stories for its sponsored in-game gifts service.
Giftgaming provides rewards for players releated to the game they are playing. When a reward pops up, it is typically sponsored by a company.
Experimental gifts
The company’s recent trial run with Creative Mobile saw it offer sponsored gifts that doubled users’ points for winning a street race. Each sponsored gift contained currency and a static ad.
During the trial, 42,480 gifts were offered to users, and of those, 40,408 were opened – an opt-in rate of 95%. Giftgaming was able to fulfil 94% of these gift requests.
Giftgaming CEO Nick Hatter said the high level of engagement combined with the high availability for ads offered the potential to increase ARPDAU and generate incremental revenue from players who aren’t being monetised by other means.
“We all know that player experience and engagement are directly related to IAP rates and retention,” said Hatter.
He added that he believes the best engagement from players comes from rewarding them at all moments – not just in situations of success and failure. This, he said, enables developers to monetise all players regardless of their skill.
Hatter also suggested that he believes the high opt-in rates for its gifts is due to the low effort required by players to obtain rewards, and the lack of incentivised videos that could last for 30 seconds.
Giftgaming CEO Nick Hatter is speaking at PGC Helsinki this year on our UA panel. You can buy your tickets here today.
