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SGN Games rebrands as Jam City as it bolsters branded IP roster with Peanuts license

SGN Games rebrands as Jam City as it bolsters branded IP roster with Peanuts license

SGN Games has rebranded itself as Jam City as well as purchasing the rights to make games based on the Peanuts brand.

The name change is intended to help the company grow, as players learn to attach it to Jam City's titles like Cookie Jam and Juice Jam.

The acquisition of the Peanuts rights is also designed to help this growth, as the studio continues to develop its well-known, branded titles alongside its own original casual IP.

Moving on up

"It's time to bring our brand in line with our games," said Jam City CEO Chris DeWolfe.

"We’re in the business of fun, and yet our old name was a corporate acronym that lacked the spirit of our products. With Jam City, we're harnessing the success of our games — particularly, our Jam game franchise — to animate our studio’s identity."

SGN Games previously acquired TinyCo, developers of Family Guy: The Quest for Stuff, in July 2016 as they tried to get on board the "gamertainment" trend.

At the time, DeWolfe had teased that TinyCo would likely be working on other licensed IP later down the line, so it's likely that the studio will be tackling the upcoming Peanuts game.

[Source: VentureBeat]


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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