King makes up nearly 25% of Activision Blizzard's $6.6 billion in sales for 2016

MAUs fall but players are more engaged

King makes up nearly 25% of Activision Blizzard's $6.6 billion in sales for 2016

Activision Blizzard (NASDAQ:ATVI) has released its financials for its Q4 FY16 for the three months ending December 31st 2016.

It posted sales of $2 billion for the quarter, up 49% year-on-year. Sales for the overall year were $6.6 billion, up 42% year-on-year.

It broke out King's numbers separately, which saw sales of $436 million for the quarter. Its overall sales for 2016 were $1.59 billion, accounting for nearly a quarter of all Activision Blizzard sales.

Less players, more engaged

Activision Blizzard also broke out King's MAUs, with 355 million MAUs in Q4, a decrease of 39 million MAUs quarter-on-quarter. Overall for 2016 King's portfolio of games took in 405 million MAUs.

These players are also highly engaged, spending an average of 34 minutes a day on King games. Bookings for King games also increased for the sixth consecutive quarter while the Candy Crush series maintained stable sales.

King was acquired by Activision Blizzard for $5.9 billion back in November 2015. With relatively stable sales since the deal closed, it looks like the investment was a smart move for the publisher.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.


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