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Take-Two to focus on WWE and NBA mobile games following Social Point acquisition

Take-Two to focus on WWE and NBA mobile games following Social Point acquisition

Take-Two Interactive will be focusing on WWE and NBA for its first mobile games to launch following the acquisition of Spanish mobile game developer Social Point.

In an interview with GamesIndustry.biz, 2K President David Ismailer said that "our focus right now is on our core two brands - NBA and WWE. Once we get those better positioned, I think there might be an opportunity to leverage some of our other brands in the mobile space."

Take-Two CEO Strauss Zelnick reaffirmed this sentiment, saying, "the issue is when we tried to do standalone, made-for-mobile titles, we didn't do very well. We have done very well with WWE and basketball, and we think there's more opportunity there."

Third pillar

Zelnick also clarified Social Point's position in the company, saying that it was part of a third "pillar" separate from 2K and Rockstar. This sector is also home to a range of indie developers currently working with Take-Two.

"If we are successful with the independent games initiative, and if we are successful with growing Social Point, then that will essentially be a third label of the company," said Zelnick.

Take Two acquired Social Point for $250 million back in February 2017. Zelnick said at the time that the developer "addresses all our concerns" about the mobile market.


Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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