Casino firm Aristocrat buys Plarium for $500 million

All-cash deal also includes earnouts for shareholders

Date Type Companies involved Size
August 10th, 2017 acquisition Plarium $500m
Casino firm Aristocrat buys Plarium for $500 million

Australian casino firm Aristocrat Leisure has acquired mobile and browser games developer Plarium for $500 million.

Israel-based company Plarium has worked on games such as Vikings: War of Clans (pictured), Throne: Kingdom at War and Stormfall: Age of War. It has 1,200 employees across five studios and multiple offices around Europe, Israel and the US.

The deal will be paid upfront in cash while an earn-out arrangement is also in place for shareholders for the next two years based on performance.

Plarium CEO and Co-founder Avraham Shalel will continue to lead the company.

Digital expansion

The acquisition of Plarium is said to have increased Aristocrat’s digital revenues from 14% to 22% of its overall business. Its digital revenues were previously boosted by the acquisition of Product Madness, which it claims is now a top five social casino games publisher globally.

“The acquisition of Plarium allows Aristocrat to expand our addressable market into logical adjacent segments in the fast-growing mobile gaming market,” said Aristocrat CEO Trevor Croker.

“This immediately expands our addressable market from ~US$3.2bn in the social casino segment, to ~US$25.4bn when including the strategy, RPG and casual segments.5 It also provides us with a stronger platform to target the ~US$43.6bn overall mobile and web games market as growth segments.”

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Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.