News

Metropolitan Partners Group invests in Tilting Point Media user acquisition fund

Date Type Companies involved Size
August 14th, 2018 investment Tilting Point Not disclosed
Metropolitan Partners Group invests in Tilting Point Media user acquisition fund

Direct-lending firm Metropolitan Partners Group has closed an investment to finance Tilting Point Media’s expanding user acquisition fund.

Tilting Point Media is a publishing and marketing platform for supporting live games and is currently looking to expand its efforts in user acquisition. The company plans to put up to $132m annually to fund these efforts.

The investment by Metropolitan Partners will also help Tilting Point build on its AI-driven marketing technology.

Turning point

"We are excited to be working with Metropolitan Partners Group, who worked hard to structure a creative solution for Tilting Point," said Kevin Segalla, Tilting Point's Chief Executive Officer.

"This financing will not only help us maximize our machine-learning technology, but it will also optimize our user acquisition for mobile game developers and do so at a much larger scale."

Metropolitan marketing director Arvind Krishnamurthy added: "We believe that Tilting Point's algorithmic approach meets the needs of leading mobile game developers in an increasingly complex, competitive market environment.”

"We look forward to partnering with the entire Tilting Point team to achieve their business goals."


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.