Advance snaps up majority stake in games analytics firm Newzoo

The media company will make a significant capital investment in Newzoo as part of the deal

Date Type Companies involved Size
October 10th, 2018 investment Advance Publications
Not disclosed
Advance snaps up majority stake in games analytics firm Newzoo

Media company Advance has acquired a majority stake in games and esports analytics firm Newzoo.

As part of the deal, Advance will make a significant capital investment in Newzoo to accelerate its growth.

Newzoo, meanwhile, will support the expansion of Advance’s Sports Business Journal and its portfolio.

The games analytics firm will provide market intelligence, data and analytics for the traditional sports industry, much like it has done for games and esports.

Advance has investments in a range of media, communications and technology businesses, such as Reddit and Condé Nast brands such as Wired, Ars Technica and GQ.

Paid in Advance

“Since the recent rise of professional competitive gaming (esports) as a spectator sport, the border with traditional media and sports is blurring,” said Newzoo CEO Peter Warman.

“With new disruptive trends already appearing on the horizon, market intelligence on these topics has become crucial to an ever-growing range of industries.

“Keeping ahead of the curve requires a specialist firm with agility in its DNA. We are that firm.

“We set out to find a strong independent partner in media and tech with complementary lines of business.

“With Advance, we have found exactly that and much more. Being part of the Advance family of companies provides us with new opportunities, such as our partnership with Sports Business Journal, a prospect that I’m particularly excited about.”

Staff Writer

Iain is a freelance writer based in Scotland with a penchant for indies and all things Nintendo. Alongside PocketGamer.Biz, he has also appeared in Kotaku, Rock Paper Shotgun, PCGamesN and VG24/7.


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