Candy Crush Friends Saga racked up over 10 million installs in its first week.

That’s according to Sensor Tower, which reports that Friends Saga has earned roughly 77 per cent of 2016 predecessor Jelly Saga’s 13 million first week installs.

King’s latest entry had topped the App Store charts in 36 countries and Google Play rankings in 22 territories on October 13th.

Sweet and sour

Despite a good start, it marks a downward trend for the IP when compared to the last two entries in the Candy Crush Saga franchise. As mentioned above, it failed to live up to both Jelly Saga’s 13 million downloads in 2016 and Soda Saga’s 14 million in 2014.

First-week IAP revenue is also drastically decreased compared to previous titles, with Friends Saga earning only $780,000 - compared to Jelly and Soda Saga’s $1.7 million and $3.7 million respectively.

Sensor Tower suggests that this downturn comes from competition within King’s own catalogue. King maintains support for all previous Candy Crush titles, with two - Soda Saga and the original Candy Crush Saga - still holding spots in the top 25 grossing mobile titles worldwide.