US mobile games revenue hit $55.8 million all-time peak over Black Friday

This year’s bargain holiday market the most successful day for mobile gaming in the US ever

US mobile games revenue hit $55.8 million all-time peak over Black Friday

Mobile gaming in the US brought in $55.8 million in revenue across the App Store and Google Play this Black Friday.

That figure was revealed by Sensor Tower, which reports that the Black Friday 2018 was the most profitable single day in US mobile gaming history. Overall revenue rose 23.8 per cent year-over-year.

63 per cent of spending came from the App Store, which brought in $35.2 million of total revenue for the day compared to Google Play’s $20.6 million.

Google Play saw more year-over-year growth, however, increasing revenue 24.7 per cent compared to Black Friday 2017. Mobile games revenue on the App Store jumped 23.3 per cent.

King of the hill

Clash of Clans was the top-grossing game on Black Friday this year, raking in roughly $2.1 million. Supercell also landed another game in the top 10 grossing, taking No.5 with Clash Royale.

Roblox and Candy Crush Saga followed at No.2 and No.3 respectively. Fortnite placed at fourth based entirely on iOS revenue, earning roughly $1.2 million. Epic’s battle royale increased 86 per cent week-over-week.

As the analytics firm pointed out, much of these high earners benefitted from special Black Friday discount deals and packages.

Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and, she's written across the games media landscape and was named in the 2018 100 Rising Star list.


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