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Pokemon Go catches $80 million worldwide revenue in November

Pokemon Go catches $80 million worldwide revenue in November

Pokemon Go revenue for November increased 150 per cent year-over-year to reach $80 million worldwide.

Despite winter’s icy grasp closing in, Sensor Tower reports that this November saw over 2.5x the amount of player spending compared to November 2017, where bundled-up Pokemon trainers spent $32 million.

Japan was the most popular region for braving the cold to catch Pokemon, accounting for 37 per cent of total spending with $29.6 million. The US followed in second, with $25.6 million accounting for just under a third of player spending.

But the US saw incredible year-over-year growth for the month, with revenue increasing 232 per cent. By comparison, Japan’s revenue increased a “mere” 139 per cent.

Just warming up

Pokemon Go is preparing to launch long-anticipated player duels, which is likely to spur on another boost to player numbers and spending.

The November jump is also a surprise increase following October’s month-over-month slump. The AR monster hunter still managed a worthy $73 million in worldwide revenue over October.

Niantic is also preparing to take Pokemon Go’s formula to the wizarding world, with Harry Potter: Wizards Unite due for release next year.


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.

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