Scopely’s Looney Tunes: World of Mayhem topped 1m downloads on launch day

Release supported by Crushathon livestream

Scopely’s Looney Tunes: World of Mayhem topped 1m downloads on launch day

US publisher Scopely racked up more than one million downloads for Looney Tunes: World of Mayhem on launch day.

Developed in partnership with Aquiris Game Studio, the title is a multiplayer RPG available on the App Store and Google Play.

Marketing campaign

The game’s release was supported by a ‘Crushathon’ livestream in which various objects were smashed - typically with an anvil.

The campaign is said to have generated eight million impressions with an average engagement rate of eight per cent. This is thought to be double what is typically seen for branded content on Facebook.

Instagram influencer Zach King was also tapped to star in a video to support the game's launch.

According to App Annie data, Looney Tunes: World of Mayhem has ranked just outside the top 100 on the US App Store grossing chart since launch.

The game’s launch comes shortly after the release of another Scopely title, Star Trek Fleet Command, developed in partnership with Digit Game Studios.

That release has also positioned itself in and around the top 100 grossing performers on the US App Store.

Senior Editor

Craig Chapple is Senior Editor of and He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.


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Fact Checker Director of Product
That livestream on Facebook only had 400 concurrent viewers, tops. I watched it strictly to monitor the viewers to calculate expected downloads as I work in the industry. Anyone that knows an inkling about livestreams, would know that's no where close to the amount necessary to drive 1 million downloads. Interesting choice to feature this as the "marketing campaign" when it's almost astronomically improbable that this was THE centerpiece to achieve 1 million downloads in a day given the concurrent viewership numbers I observed the entire livestream.

Hint: it's large-scale paid traffic and/or app store featuring, at least mention the credit where it's truly due. Would have been interesting to learn which countries they focused on first.