Mobile games start-up GameClub has raised $2.5 million in seed funding as part of its efforts to bring old premium games back to life.
This funding will go towards the company's official launch later this year. GameClub's plan is to update titles of years past and keep them compatible for years. It's also said it will work on new premium mobile games.
GameClub has already signed over 50 games to bring up-to-date, including the likes of Ken Wong’s Hackycat and Greg Wohlwend’s Gasketball.
GameClub is heavily invested in laying the groundwork for scalable solutions to optimise and update old premium titles. The firm is currently testing the waters in term of monetisation and has started an iOS soft launch in select test markets.
The investment was led by CRCM Ventures, GC Tracker, Watertower Ventures, Ride Ventures and BreakawayGrowth Fund, among others.
Old school
“There’s a growing sense of freemium fatigue in the mobile games market,” said GameClub CEO and co-founder Dan Sherman.
“Consumers are increasingly fed up with predatory free-to-play microtransactions and incessant ads that are not only annoying but often inappropriate for children.
“We’ve reached a dire point where so few developers can make premium work on mobile that the entire category is at risk. GameClub was created to solve this problem, capitalising on our resources to bring classic and original premium games back to mobile while developing new ways for gamers to discover and enjoy them.”