Clash of Clans revenue spiked 72 per cent in the month following the introduction of Season Challenges and the new Gold Pass.
That’s according to Sensor Tower estimates, which claims Supercell's hit mobile game took $27m in just the first week. Overall, sales reached $71 million, up 72 per cent month-on-month and 85 per cent compared to April 2018.
Best day in years
The game also had its best day since Christmas 2015 on May 1st 2019, taking $6.9m from in-app purchases. The title’s best ever day was January 1st 2015, where was estimated to have generated $9.4 billion.
Sales since January 2014 are said to have surpassed $6 billion, while downloads have reached 607m.
Our contributing editor Jon Jordan recently took a closer look at the Season Challenges and Gold Pass, surmising that it’s not just a direct monetisation option, but actually a general engagement mechanic.
Find out more about monetisation techniques on the Monetizer track at Pocket Gamer Connects Seattle, which takes place on May 13th to 14th.