Alternative app-store publisher Flexion has released its Q4 financials for the end of December 2022 and reported a revenue increase of 108% to £21.7m ($26.6m).
Flexion, who publish games to alternative app stores like the Huawei Appgallery and Amazon App Store, increased their gross profit by 147% to £3.7m ($4.5m) while adjusted profit before tax was at £1.1m ($1.3m) and EBITDA was £1.6m ($1.9m). This marks a significant increase from their previous quarterly financials in the 2021 December period and comes off the back of a number of large deals such as the publishing of the Hill Climb Racing franchise by Fingersoft and Vikingard for NetEase games.
“This makes me very bullish about the future. While everyone is talking about reducing staff and overheads due to weaker performance, we see an opportunity to accelerate growth and attract key talent, while investing in new business areas and making new acquisitions”
Climbing that hill with Vikings
Flexion stands in an unusual position due to their unique business model. At a time when the rest of the mobile gaming industry is experiencing a slump, Flexion’s model of publishing to alternative app stores represents a relatively cheap and easy way for developers to expand the reach of their games. Their report of a 12x revenue boost to Evony: The King’s Return when they began publishing it on alternative storefronts was discussed when we spoke to Jens Lauritzson about his view on why developers should consider alternative app stores.
The outside circumstances have certainly been rough for some, with bank collapses and more causing uncertainty across many industries. However, Flexion was very positive regarding the after-effects of the SVB (Silicon Valley Bank Collapse) in particular in their investor Q&A Lauritzson noted, “For some time now, our policy has been to keep cash in two separate global banks, and we are not affected by this development. However, indirectly, it improves our position as the impending cash squeeze in tech should provide opportunities for growth companies like us with strong cash positions.”