Odeeo partners with AI studio Wondercraft to power multilingual in-game audio ads

• Collaboration brings full-funnel measurement, faster production, and scalable localisation.
• Publishers gain a non-intrusive monetisation option that enhances gameplay experience.
• Odeeo’s in-game audio ads let brands reach players without interrupting play.
• Wondercraft’s AI tools allow marketers to create and localise studio-quality ads in minutes.

In-game audio advertising platform Odeeo has partnered with creative AI studio Wondercraft to enable advertisers to launch audio ads in multiple languages.

The collaboration enables independent, full-funnel measurement for audio ads, helping brands cut creative timelines from weeks to minutes, scale localisation and prove ROI.

Odeeo said it can also provide publishers with a non-intrusive monetisation option that complements gameplay and improves player experience.

Non-intrusive offering 

Since 2021, Odeeo’s non-disruptive in-game audio ads have let advertisers reach players without interrupting gameplay. Now, with Wondercraft’s AI-powered platform, brands can produce studio-quality audio, localise in different languages, and customise campaigns. 

“Audio inside games is finally moving at the speed of culture,” said Odeeo president and co-founder Elad Stern. “With Wondercraft, marketers can go from idea to dozens of localised, personalised, in-game audio ads in minutes while proving their impact across the wider audio mix.”

Wondercraft co-founder Oskar Serrander commented: “Wondercraft is the fastest and easiest way to create world-class ads and content - no studio, no microphone, no production delays. 

“With Wonda, our AI agent, marketers can generate and localise dozens of ad creatives through a simple conversation. This partnership with Odeeo brings that power into mobile gaming - one of the most engaging ad formats out there for brands today. 

“Together, we’re enabling advertisers to not only engage players with personalised, in-game audio, but to do it faster and more affordably than ever before.”

Earlier this month, Odeeo partnered with Claritas to bring full-funnel measurement to in-game audio ads to give marketers a unified view of performance across streaming, podcasts, and in-game channels.