Making Music
Tag: Partnership
New Offerings
Unity launches official Claude Code plugin with 29 built-in engine skills
New Offerings
Saudi Esports Federation launches Level Up programme for Academy graduates
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Game Jam
Global Game Jam and Zoud launch financial literacy jam with $140K prize pool
The virtual jam will run from October 15th to November 15th, 2026
New Offerings
Dubai and Xsolla to launch new game accelerator in October
The Good Game Club podcast is also relocating to Dubai
New Partnerships
Ukie and Discord launch Go To Market Academy for UK indies
The academy will focus on marketing, audience development and community building
New Partnerships
Savvy Games Group and MCIT sign MoU to support Saudi games talent and startups
The agreement will expand access to Savvy Academy programmes through the Saudi Digital Academy
Albion Online Integrates Ace
Sandbox Interactive Working with Tencent Cloud and Tencent ACE to strengthen Android security for Albion Online
Sandbox Interactive's Albion Online will integrate the ACE Anti-Cheat Standard solution for Android to create a fairer and more secure competitive environment for players
New Offerings
Rocket Fuel Games and ZeptoLab bring Cut the Rope to Roblox
Cut the Rope Tower Defense will use physics-based combat instead of traditional stat-based towers
New Partnerships
Diva Agency and Fourth Floor launch tech-enabled games agency partnership
The agencies plan to build a wider global network of independent specialist partners
Crossovers
Subway Surfers revives Among Us collab with Cosmic Crossroads update
The update will add new themed characters, outfits, hoverboards and profile icons
Broadening The Brand
Sega and Black White Orange partner to expand Angry Birds’ presence in India
The brand is expected to get new merchandise, collaborations and even food in India
Kitten Collab
FarmVille 3 launches kitten rescue event with real-world animal welfare impact
Dots.eco will distribute 5,000 participation certificates during the campaign
New Partnerships
Esports Foundation partners with adidas for Esports Nations Cup
More than 2,000 athletes and coaches will receive bespoke competition apparel
New Partnerships
Monopoly Go teams up with Looney Tunes for Happy Harvest Season
The collaboration introduces Infinite Harvest and Porky's Cafe
New Partnerships
AppQuantum partners with Skazka Games to scale midcore Tower Defense games
AppQuantum will provide publishing, UA, analytics, monetisation, and liveops support
Adaptations
Atari signs movie deal with Universal for 10 classic game franchises
The agreement covers 10 classic Atari game franchises
New Partnerships
Savvy Games Group partners with King Salman Science Oasis to expand games education
The partnership focuses on education, innovation and game development
New Partnerships
Xsolla partners with Sabah.hub to support Azerbaijan's games ecosystem
The partnership focuses on education, talent development and startup growth
New Partnerships
PubMatic and Zynga partner to expand advertiser access to premium mobile games audiences
The collaboration combines agentic advertising, commerce-enabled creative, and AI-powered media buying
New Partnerships
Scopely invests in ex-Umamusume Pretty Derby director's startup Studio AuKnow
The studio is led by former Uma Musume Pretty Derby content director Takuma Akitsu
Pley Partnership
Xsolla partners with Pley to expand browser game monetisation for mobile studios
The partnership targets monetisation gaps in markets with limited app store payment support
New Partnerships
Cape Verde goalkeeper Vozinha signs deal with UFL mobile game after World Cup heroics
The deal follows Vozinha's rapid rise in global popularity
Data And Drones
Report: Niantic Spatial says Pokémon Go data isn't training military drones, but player scans helped build AI models
Pokémon Go’s terms of service permit Niantic to use AR content in perpetuity
Pubg Partnership
G2 partners with PUBG Mobile Esports to grow Western Europe competitive scene
The collaboration will support the 2026 PUBG Mobile Club Open Western Europe Wildcard
Indie Support
Codfish Academy to host Playstack-led Game Clinic for indie studios in Portugal
Selected indie studios will receive direct feedback from Playstack's Aaron Ludlow
In-game Event
Angry Birds 2 kicks off football-themed season with new events and rewards
The limited-time update introduces football-themed challenges, rewards and events
In-game Event
FIFA and Gamefam launch FIFA World Cup 2026 event across Roblox
The event includes live score updates and tournament standings tied to real-world matches
Online Safety
SuperAwesome partners with Roblox as under-13 advertising partner
The partnership focuses on delivering brand-safe and COPPA-compliant advertising experiences
Pokemon Partnership
LEGO stores to partner with Pokémon Go this summer, with exclusive rewards and LEGO Smart Play sets ahead
Participating stores will span the US, UK, Germany, France, Poland and Australia
Back Of The Net
Canada national football team partners with Roblox’s FIFA Super Soccer
Deal is part of Canada Soccer's 'Our Game Now' marketing campaign that aims to generate excitement for the team
Turned Up To Eleven
TyrAds announces exclusive strategic partnership with Nordeus
The partnership will power 'player-first' rewarded engagement in Top Eleven
New Partnerships
Xsolla partners with Dubai Films and Games Commission to expand global opportunities for MENA developers
The partnership will create a Dubai-based studio accelerator program for game developers
New Offerings
Dubai Films & Games Commission partners with Good Game Club to promote games as a force for good
Dubai is targeting 30,000 gaming jobs and $1bn GDP contribution by 2033
New Partnerships
Xsolla partners with Skich to support alternative mobile game distribution
Xsolla becomes merchant of record for Skich mobile marketplace
India On The Rise
Tencent commits over $1m to support India’s Orange economy
The publisher also signed three-year partnerships with SEPC and GDAI
Deal Analysis
Why the Savvy-Roblox deal lands differently in Saudi Arabia
A look at why Savvy Games Group has cut a deal with popular UGC platform Roblox despite local restrictions and global allegations around child safety
New Partnerships
Spin Master and Supercell partner on global toy line for Clash and Brawl Stars franchises
The global toy line is scheduled to launch in summer 2027
New Partnerships
Gamefam teams up with Borussia Dortmund for FIFA Super Soccer on Roblox
The event introduces exclusive Borussia Dortmund-themed quests and rewards for players
New Partnerships
Savvy Games Group and Roblox sign MoU to grow Saudi Arabia’s game development ecosystem
Partnership focuses on game development training and education initiatives
Done Deal
EA signs multi-year licensing and partnership deal with Brazilian Football Confederation
Deal includes licensing rights and plans for joint marketing activities.
New Partnerships
Starbreeze partners with Gamefam for new Payday game on Roblox
The title is scheduled to launch later this year
Partnership Extension
Star Wars expands in Fortnite with official creator tools and new experiences
Fortnite players can access new Star Wars PvP, co-op and tycoon games
Pokemon Partnership
Pokémon Go teams up with LEGO for Go Fest 2026 in Copenhagen
The partnership ties into Pokémon Go’s 10-year anniversary celebrations
New Partnerships
Amanotes partners with Balancy to scale live ops across music game portfolio
Amanotes' 4bn downloads portfolio now managed through unified system
New Partnerships
Playtika expands into microdrama with Bingo Blitz and Shortical collaboration
An original short-form drama series will integrate Bingo Blitz directly into its narrative
New Partnerships
Sega and Rovio expand Angry Birds licensing with WildBrain
The expansion comes ahead of The Angry Birds Movie 3, set to drive a new wave of consumer products
New Partnerships
SayGames expands into Vietnam with BagMaster Isekai
The partnership signals SayGames’ push into Southeast Asia
New Partnerships
Highrise partners with Neopets for a limited-time mobile crossover
Weekly free Neopet giveaways will run throughout the event
Partnership Extension
Games for Change and Tencent expand Raising Good Gamers initiative to support families
The programme focuses on promoting healthy play, respectful behaviour and positive gaming communities