Diva Agency and Fourth Floor launch tech-enabled games agency partnership

• The partnership combines specialist creative, PR, influencer, social, production and community services.
• Both agencies will remain independent while collaborating on international and integrated campaigns.
• Further partner announcements are expected.

Diva Agency and Fourth Floor have launched a new tech-enabled partnership to help publishers, developers and games-adjacent brands access marketing expertise across international markets.

The partnership combines Diva’s expertise in creative, key art, trailer production, localisation, OOH, digital campaigns, brand, PR, social content and integrated campaigns.

Fourth Floor, meanwhile, brings its expertise in influencer marketing, creative video production, social media management and digital-first audience engagement.

Both agencies will also bring their proprietary technology platforms and managed services to the partnership, while establishing a framework for a wider global network of independent agencies.

Specialist expertise

The partnership will support clients across asset and content production, localisation, campaign strategy, PR, social content, influencer campaigns, creator partnerships, community management and local market insight.

The agencies will remain independent, retaining their own identities, leadership and client relationships while collaborating on international briefs and integrated campaigns.

“Diva and Fourth Floor are natural partners, with very little crossover in our respective service arms," said Diva CEO and co-founder Suzy Barnes. “Diva has historically leveraged proprietary tech to compete with globally scaled businesses, servicing the triple-A and enterprise platform market from within a boutique structure. 

Fourth Floor founder and CEO Rich Keith commented: “Influencer marketing, community engagement and earned attention are now central to how games grow. But clients increasingly need those disciplines connected across territories and campaign stages. 

“By launching this partnership with Diva Agency, we’re creating the bedrock of a structure that will allow independent agencies to work together more effectively, giving games businesses access to joined-up expertise from people who genuinely understand the category.”

The partnership is effective immediately, with further partner announcements expected.