PlanetPlay launches Earth Day 2025 campaign with Sybo, Niantic, Sir Ian Livingstone and others

Environmental not-for-profit PlanetPlay has launched its latest Earth Day campaign with new celebrity ambassadors including games industry veteran Sir Ian Livingstone.

Forming part of PlanetPlay’s ongoing Make Green Moves (MGM) initiative, the Earth Day campaign will feature "green" in-game content in Sybo’s Subway Surfers, Ten Square Games’ Fishing Clash, Niantic’s Peridot and Lockwood Publishing’s Avakin Life.

Each title is expected to debut new content this April.

New ambassadors Livingstone, actress Briana Evigan and Formula E driver Pascal Wehrlein are expected to mobilise these games’ fanbases, championing sustainability while working with PlanetPlay and partner studios.

Games, gamers and Google Play

MGM’s goal is to rally more than three billion gamers globally to support climate action, with a donation drive this month encouraging players and game studios to contribute. PlanetPlay has pledged that 100% of funds raised will go directly to environmental initiatives.

In tandem with Earth Day itself on April 22nd, Google Play is expected to offer a week-long spotlight of PlanetPlay’s campaign. Furthermore, between April 22nd and 29th, Google Play will award additional Play Points for MGM-related purchases in affiliated titles.

"Video games have an incredible ability to connect people, inspire action, and make change feel accessible," said PlanetPlay CEO Rhea Loucas.

"Earth Month and Earth Day are cornerstone moments for the sustainability movement, and we are ramping up our efforts to meet that energy."

Livingstone added: "Throughout my career, I’ve seen how games can unlock the imagination, build skills, and inspire generations.

"With PlanetPlay, we have an opportunity to harness that same power for the planet. I’m thrilled to be part of a movement that turns play into purpose, and helps gamers become everyday heroes in their quest for a greener future."

2025 marks the 55th year of Earth Day. This year’s theme is "Our power, our planet".