Pokémon Sleep hits $150m mark despite slowdown since first anniversary
| Date | Type | Companies Involved | Key Datapoint |
|---|---|---|---|
| Feb 25, 2025 | milestone | The Pokemon Company | $150 million |
Sleep-monitoring app Pokémon Sleep has picked up $150 million in gross revenue just over one and a half years since its initial launch, according to AppMagic estimates.
After first being revealed back in 2019, Pokémon Sleep hit snooze until 2023 when gameplay was shown for the first time. The title released later that year on July 17th and went on to become something of a sleeper hit, quietly crossing the $100m mark before its first anniversary.
Now with $150m to its name, Pokémon Sleep is currently the fourth most lucrative Pokémon mobile title behind Pokémon Go, TCG Pocket and Masters EX. It’s also the second newest after 2024’s TCG Pocket, which has itself rocketed to over $500m.
Snoozing to success
Sleep’s $150m can be mostly attributed to The Pokémon Company’s home country Japan, with its player base having spent $108.7m in-game to date. This accounts for 73% of worldwide spending.
The US market currently follows as the second-biggest contributor at $21m or 14%, followed by Taiwan at $5.1m, just 3%.
Worldwide, Sleep’s earnings have slowed somewhat since its first year, down from a peak of $10.6m in August 2023 to $5.1m in January 2025 – the app’s worst full month yet.
Previously, Sleep has found a means of inverting revenue declines by releasing limited-time events built around elusive, fan-favourite Legendary Pokémon. The Entei Research event, for example, helped spike monthly revenue by 55% to $9.8m in May 2024.
Later, Suicune Research contributed to a 17% monthly earnings boost to $7.7m in September.
No such Legendary event has been released since Suicune – not even for the 1.5-year anniversary. Instead this was a modest celebration with an in-game gift distribution and two regular new Pokémon added: Rufflet and Braviary.
It’s worth noting that even without any major new Legendary events in some time, Sleep has far from dozed off.
After making $56.3m in its first six months, the app made a further $46.4m by its first anniversary and another $41.5m by the 1.5 year mark – evidently reflecting some slowdown but nothing too dramatic.
Whether another Legendary event gets revealed at the upcoming Pokémon Day presentation on February 27th remains to be seen.
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