Pocket Gamer Connects Digital is back for 2021, set to bring together some of the finest voices in the games industry and beyond.

PGC Digital #5 takes place on February 8th - 12th. To give you a taste of what to expect, we'll regularly be publishing interviews with the speakers at the show.

The conference spans across five days and will feature a broad selection of tracks, talks and speakers, as well as various fringe events and the return of our meeting system. For more details on PGC Digital and to book a ticket, head to the website.

Today's spotlight is on Adam Stevens, chief product officer at Luna Labs. Stevens has been working alongside app developers for over 8 years, with roles at Google Admob and Facebook Audience Network. He'll be heading to PGC Digital #5 to share his expertise on how insights and creative automation can transform your growth strategy.

PocketGamer.biz: Tell us a bit about your company?

Adam Stevens: We’re a technology company, building solutions which empower mobile game studios of all sizes to create, manage, and optimise their playable and video ads. We focus on improving both the efficiency of the process and effectiveness of the creatives through Luna’s products.

What does your role entail?

As the CPO, I support all things related to product at Luna, including strategy, road mapping, and execution.

Why did you want to work in the games industry?

I’ve always loved the intersection between technology and creativity, and so gaming felt very natural to me. It’s really fulfilling to work in an industry with such passion, both from the end-users who play games and the people working to make them a reality.

What advice would you give to anyone looking to get into it?

In general, try and be open to all opportunities that come your way. Focus on the long term goals and short term decisions.

What are your thoughts on the industry in the last 12 months?

It’s been a challenging and interesting year with Covid, acquisitions, IPOs, and Apple’s IDFA announcement. As the industry continues to move forward, the people in it continue to adapt and thrive. We saw record numbers in 2020, and I think this is a reflection of the resilience and creativity the gaming industry has.

What major trends do you predict in the next 12 months?

Specifically focusing on creative trends, there will be a need for studios to improve their ability to understand creative performance by leveraging engagement data and automation.

We all know that IDFA deprecation is going to present a major challenge for studios, namely around ROAS attribution. Therefore, studios will need to focus on using more authentic experiences with their creatives, to better qualify their potential users before the install.

How has the games industry changed since you first started?

Instead of change, I would say the industry has more of “evolved”. Technologies, player behaviour, privacy have all influenced where the industry is moving, and it will continue to move.

When I first started, everything was very manual - I remember spending hours if not days setting up campaigns at Google; now that’s all automated. The general result of this movement towards automation is that people are able to spend their time on more impactful things, creativity being one of the most important ones.

Which part of the Connects event are you most looking forward to and why?

I’m excited to meet new people, catch up with partners and of course see some friends! I’m also keen to get a sense of what challenges are top of mind.

Discover more at the leading b2b conference:

The full conference schedule is now live on the website. In the meantime, you can also check out our other track rundowns and coverage of previous Pocket Gamer Connects conferences ahead of the event itself.

Register for Pocket Gamer Connects Digital #5 today!