Punchbox on using AdMob to help generate 100 million downloads for Fishing Joy

A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform.

Focused on its Fishing Joy game - a franchise which is generating $1.6 million a month in China - the study pointed out that Punchbox was now spending around 70 percent of its marketing budget through AdMob.

Fishing for gold

The reason, it stated, was the control it provided, with installs available from 40c; sometimes even as low as 20c or even 10c (apparently).

The result has been over 120 million downloads, with AdMob serving over 1.5 billion impressions and 1.7 billion ad queries for Fishing Joy.

You can see Punchbox's CEO Haozhi Chen and COO Gary Liu talking about how they use the advertising platform in the following video.