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Rovio teams up with Jazwares to create range of toys for Angry Birds

The range of toys will support Rovio’s upcoming entertainment ventures
Rovio teams up with Jazwares to create range of toys for Angry Birds
Date Type Companies Involved Size
Sep 12, 2018 partnership Jazwares Rovio Not disclosed

Rovio has teamed up with toy manufacturer Jazwares to create a range of Angry Birds toys.

The slate of collectables will support Rovio’s various and upcoming entertainment ventures, which include the September 2019 theatrical release of The Angry Birds Movie 2.

Other endeavours include a long-form animation planned for release in 2020, live stage shows, location-based entertainment initiatives and animated and live-action productions for Rovio’s Angry Birds YouTube channel.

Bird is the word

“Rovio’s new multi-year entertainment and licensing roadmap is our most exciting to date, spearheaded by 2019’s The Angry Birds Movie 2,” said Rovio SVP of brand licensing Simo Hämäläinen.

“Our collaboration with Jazwares will leverage their extensive expertise with digital brands to deliver new and engagingly interactive experiences that bring the Angry Birds universe together for fans in totally cool ways.’’

Jazwares CCO Laura Zebersky added: “This new, action-packed toy line brings the Angry Birds charisma to life with splat balls, blinds, figures, playsets and plush by Russ, for cool play value and character recognition that fans, gamers and collectors can enjoy.”

Not toying around

The news follows Jazwares teaming up with Epic to create Fortnite memorabilia earlier this year.

That deal will see Jazwares create true to game figures, Domez, loot boxes, playsets, environments, game-replica weapons and tools, plush and vehicles.