Samsung cuts Galaxy Store revenue share for games to 80/20

Samsung is reducing its Galaxy Store revenue share on mobile to 80/20 as it looks to entice developers to its marketplace in an increasingly competitive alternative app store space.

The new model will kick in from May 15th, 2025, applying to both traditional and cloud-based games.

The mobile giant has also bolstered its cloud gaming platform with new tools to help developers streamline user acquisition, boost revenue, and build games more.

The company has introduced a new cloud-based attribution solution for its mobile cloud gaming platform in partnership with AppsFlyer to allow developers attribute ad clicks and cloud-based gameplay as app installs. 

Samsung launched its mobile cloud gaming platform in North America in November, enabling developers to reach millions of Galaxy users and letting players access games without downloading.

Expanding the player base

“Our cloud gaming platform is changing the mobile landscape for both publishers and players,” said Samsung VP and head of game services Jong Woo. 

“By converting an ad click directly into first gameplay and eliminating the need to drive players to an app store, we are significantly increasing top-of-funnel conversion rates for publisher’s user acquisition campaigns and driving superior return on their advertising investment. 

“This increased efficiency is disrupting how publishers have commercially scaled their games up until now and expanding the player base for games within the Samsung Galaxy ecosystem." 

AppsFlyer director of product and gaming Adam Smart commented: “Cloud gaming is transforming how players access and experience games, and attribution needs to evolve alongside it. 

"AppsFlyer has partnered with Samsung to redefine what an install means in the cloud environment. As our technologies evolve, our measurement capabilities must adapt alongside them."