Savvy Games Group signs Memorandum of Understanding with Niantic for MENA expansion

• The partnership is aimed at inspiring people to play games together through local communities and regional live events

Savvy Games Group has penned a Memorandum of Understanding (MoU) with Pokémon Go developer Niantic to support its expansion into the MENA-3 region. 

Savvy will help Niantic establish its regional operations in Saudi Arabia, UAE and Egypt by securing office space, recruiting local talent, and providing administrative and logistical support for setting up a functional regional office.

Niantic's will prioritise these MENA-3 countries as the partnership is aimed at inspiring people to play games together through local communities and regional live events. 

Inspiring new audiences

“Our collaboration with Niantic marks a significant milestone in our efforts to bring cutting-edge games and esports experiences to the MENA-3 region," said Savvy Games Group CEO Brian Ward. 

“By leveraging our local expertise and resources, we are excited to support Niantic’s expansion and create engaging, localised content that resonates with players across Saudi Arabia, the UAE, and Egypt.” 

Niantic CEO and founder John Hanke added: “Our partnership with Savvy Games Group will significantly enhance our reach in this vibrant region and support our growing community of players. 

“Savvy’s deep understanding of the local markets and commitment to innovation makes it an ideal partner to inspire new audiences to explore the world and build real-world connections.”

Savvy Games Group aims to create more than 600 new jobs in Saudi Arabia over the next two years as it continues its plans to grow the local ecosystem and invest in companies globally.