Second round of funding adds $15 million to Zynga's social empire
It's quite staggering to see the breadth of Zynga's social gaming empire, which raised over $40 million in its first round of venture capital funding.
Although no new investors have been mentioned (suggesting there aren't any - it's the same capitalists ploughing more money into the online gaming phenomenon), a second round of funding has added another $15.18 million to Zynga's enterprises, according to a regulatory filing.
The social gaming company currently enjoys the largest online game in terms of sheer number of players, Facebook app FarmVille, which currently has a staggering 65 million active players.
Zynga has stated that its sights are set on cracking the smartphone market, which could be the venture this $15 million is earmarked for.
To date, iPhone success has been limited, but the burgeoning trend for in-app purchases and micro-transactions on Apple's handheld are where Zynga's strengths are found, and could prove to be its key for unlocking the portable gaming market.
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