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#PGCLondon speaker Kim Soares on why indies need to refine their strategy in 2016

What to expect at PG Connects London 2016
#PGCLondon speaker Kim Soares on why indies need to refine their strategy in 2016
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Pocket Gamer Connects London will kick off the new year in style on 18-19 January.

Tickets are still available.

So to give you a hint at what you can expect, we're shining the spotlight onto our speakers to provide a deeper look at the personalities who will be taking the stage.

  • Kim Soares is the CEO of Kukouri Mobile Entertainment, which he founded in 2011. Since then its Tiny Troopers games have been released on mobile, PlayStation 3, PlayStation 4, PS Vita, PC, Mac, Samsung SmartTVs, and Xbox One. Tell us about your company's role in the mobile games industry?

Kim Soares: We are a small but elite team of seven game developers from Finland.

We've made three Tiny Troopers games so far and, with over 22 million downloads, created a brand that everyone in the industry seems to know.

What was your highlight of 2015?

F2P became the only viable business model, like it or not.


The business also became even more unhealthy; few huge companies hogging nearly half of the revenue with the same old games.

It is even harder business for indies, so we need to adjust our thinking.

Pocket Gamer Connects London 2016 kicks off in January so give us a prediction or two of what we can expect to see in the new year.

  • Large Asian, prominently Chinese, game companies will make more investments to Western game companies, where as the traditional VCs will make less investments,
  • Ad revenues will rise,
  • Cost of UA will rise and push companies to use YouTubers and traditional advertising more.

You can check out all our Speaker Spotlights here.