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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.
Articles by Guest Author (Sponsored)
Big Deal
Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together
HyprMX general manager and senior vice president Dan Laughlin tells us what the deal means for the company and the mobile games industry at large
Aso Case Study
How to win a successful relationship with a gaming client
The ASO & Publishing Agency, Lab Cave, talks about their experience and brings important insights on how to deal with a great mobile games customer
Universal Auction
Chocolate's Unified Auction resolves in-app header bidding conundrum
How Universal Auction can help developers make more money from ads by surfacing higher bids
Industry Lessons
Gamescom 2018: 3 things we learned about the mobile games industry
While much of the focus understandably fell on PC and console titles, there was also plenty to be learned about mobile gaming
Publishing Deal
Mobile internet giant Cheetah Mobile secures publishing rights for Ministry of Games' Trade Town
Cheetah Mobile beat multiple publishers to win the deal
Optimised
Lab Cave’s Fernando Garcia: “Our goal is to become the best ASO agency in the world"
App Store Optimisation agency celebrates 200 million organic downloads
Take A Xhance On Me
Adrealm’s general manager for Europe Mei Li-Berlit talks Xhance and tackling fraud
"it may be true that cryptocurrencies are a temporary hype, but we don’t think that the underlying technology itself is a fad"
Snapchat Memes
How memes helped one app get a six-times cheaper CPI on Snapchat
Fanbytes offers key lessons on marketing your app
Worldwide
How Chorus Worldwide helped indie developers to release mobile games in China
"As I’m sure everyone knows, the Google Play store is not a big player in the market. Instead, the area is dominated by local Chinese app stores"
Voice Chat
Vivox gives developers the power of voice for free
Whether it’s console, PC, or mobile, everyone from Wargaming to Epic have been powering their games with Vivox technology
Sponsored
Only 31% of app developers are satisfied with their current ad revenues
Chocolate’s App Developer Survey focuses on devs satisfaction with current ad revenues, perceptions towards ad mediation and impact of in-app video ads
Mogi At Gamescom
Global gaming service provider MoGi Group to attend Gamescom 2018
MoGi Group explains its offerings and why you should meet the team in Cologne
Limited Time Offer
ASO platform Mobile Action ditches indie subscription fee for limited time only
Indie developers and small studios can pick up services for special one-time fee of $99
Market Dominance
Is the dominance of Tencent, Alibaba and Baidu stifling creativity and innovation in China?
AppBi looks into the data
Xhance
Xhance reinvents game data analytics and performance with blockchain
Control your game-analytics with Adrealm’s mobile data attribution platform Xhance is decentralised, open-sourced and revolutionary
Rewarded Video Ads
Best practices for implementing six common rewarded video integrations
Facebook Audience Network product marketing manager Amelia Zins deals out the advice
Augmented Advertising
How advertising will work in the world of augmented reality
Adverty gives the lowdown on a new age of in-game ads
Growing Up
How Finnish studio Koukoi Games is leveraging Hollywood licenses and its own original IP to find success
CEO discusses the studio's history and where it's headed
Chicken Dinner
Say hello to China’s biggest mobile gaming export so far - battle royale
Goodbye matching coloured candy, hello machine guns, silly hats and shrinking maps
Pgc Sf Video Interviews
18 exclusive fireside chats from Pocket Gamer Connects San Francisco 2018
HyprMX interviews the industry's leading lights at the show
Partner Up
War Robots developer Pixonic enters China’s Android market with iDreamsky
Director of business development Mike Fei discusses the publisher's distribution model
Ads In Vogue
How Chocolate is offering the sturdy foundations for a new wave of ad-powered mobile games
Powering the renewed rise of casual gaming
Video Interview
How Game Insight’s CEO defied industry convention and won
HyprMX's Dan Laughlin interviews Game Insight's Anatoly Ropotov
Mobile Advertising
Learn about the present and future of ads in the Mobile Games Advertising Report 2018
In association with Mintegral, the report looks at how publishers are creating significant revenue streams from ads
Aso
Drive mobile app traffic with app store optimisation
How good ASO can boost your downloads and revenue
Growth Investment
Why Playtika has created a warchest to invest up to $400 million in companies around the world
Playtika Growth Investments MD Eric Rapps discusses the social casino giant's new funding arm
Search Ads
How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers
AppBi CEO Carmen Lu discusses how its services can lead to a generous ROI
Backend-as-a-service
Nakama 2.0 - Power games for millions of concurrent players
Heroic Labs details the latest big update
Speaker Spotlight
PGC San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers
Dmitry Liapin offers advice on influencer marketing campaigns and tells us what to expect from his talk
Streaming Ads
Synative’s HTML5 cloud tech offers a new streamable approach to playable ads
Founder Ken Liu on an interactive way to acquire users
Top Tips
8 tips for mobile games publishing success in China
Mobvista lays out some key advice from its ‘Looking East: How to launch mobile games in China 2018’ report
Regional Expansion
Chinese ads firm PapayaMobile opens London office to extend European reach
CEO Si Shen discusses the big move and future plans
Quo Vadis
Meet MoGi Group at Quo Vadis in Berlin
Global video games services company wants to meet with developers and publishers
Big In China
How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China
NativeX's Joyce Ye deals out the advice
Deep Data
Increasing user LTV by 45% with automated loyalty and dynamic pricing
Wappier CEO guides developers through automated revenue management
Indie Publishing
Habby: We don’t believe in copying like other publishers
Start-up wants to help guide indies onto the global stage
Get Published
New mobile publisher Habby on the hunt for indie games
Profiling Habby - the hot new games publisher from Asia
Playable Ads
How Synative’s streaming tech aims to fix mobile’s UA challenges through playables
How short game trials can grab new users
Service Provider
Meet games services company MoGi Group at GDC 2018 in San Francisco
The team will be at booth 2103 in the South Hall of the Moscone Convention Centre
Breaking Japan
“The Japanese games market has come out from its closed-off period”
Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in
Expert Insights
17 exclusive fireside chats from Pocket Gamer Connects London
HyprMX speaks to leading industry experts about their work in the mobile games industry
Breaking Down The Data
Know thy enemy: Using data to push back against app piracy
Tapcore on understanding and addressing the issue
New Direction?
Webzen moves into social casino gaming with Hit the 5 Casino - Free Slots
MMORPG specialist diversifies portfolio
Company Culture
What makes Traplight a great place to work?
Community and marketing manager Veera Rouvinen on life at the Finnish developer
Top Of The World
How to get to the top of the App Store
The power of ASO and Search Ads
Speaker Spotlight
PG Connects London speaker spotlight: Zorka.Mobi's Dmitry Liapin on how to prepare your influencer marketing campaign
Dmitry Liapin shares his insights on the influencer space
Zplay Time
Next generation playable ads
ZPLAY on why playable ads will become more widespread in 2018
Featured Features
The hottest strategy features in the US, China and Japan
How GameRefinery's new tool gives you an insight into your strategy game's design and its chances for global success
Iap Inspector
In-App Purchase Inspector Extra: How does South Park: Phone Destroyer monetise?
IAPs from the players' perspective