Behind The Scenes
How to soft launch a game on mobile in 2022
Google Play business development manager Nimrod Levy walked through the various steps involved from internal testing to pre-registration
Staff
Aaron Orr
About The man formerly known as News Editor.
Articles by Aaron Orr
Marketing Melancholy
Tenjin: 39% of mobile devs have lost money due to IDFA changes
Tenjin's Roman Garbar speaks to PG.biz on how 55% of respondents are finding mobile marketing harder in 2021 than 2020
Seufert's Stance
Eric Seufert: Apple makes money by giving you privacy
Mobile games analyst talks Apple's ATT and personalised in-game experiences following recent approval of the Digital Markets Act
Mobile Maintains
Ukie: UK mobile games generated $1.92 billion in 2021
Mobile games spending retains COVID-19 spending surge
Defi Payments
DeFi Kingdoms and Ramp partner to bring easier cryptocurrency payment options
Offering a "fast and secure" in-game crypto payments
Mobile First
Xsolla: Indian game developers should continue a mobile-first approach
Focus on porting games to console after mobile release
Record High
Nexters saw record high revenues of $434 million in 2021
Also reported record high Q4 bookings and revenue
Axie Attacked
Axie Infinity dev Sky Mavis has $625 million cryptocurrency stolen from Ronin network
Working with law enforcement to recover the funds
Zynga's Keen Eye
Zynga subsidiaries are some of Turkey's highest-earning internet companies
Peak Games, Rollic Games, and Gram Games make the cut
Tackling Gatekeepers
Apple may be forced to allow sideloading and third-party payment systems in EU
Digital Markets Act will tackle "gatekeepers"
Fool's Gold
Naughty Dog shuts down mobile-exclusive Uncharted game after generating only $88,000
Fortune Hunter, the Uncharted game you’ve never heard of, will be taken offline after five years
Wordlegate
The 'wrong' Wordle sees downloads soar since 2022
Over five years since the game launched the newfound success is on the back of the recent web-based game of the same name
Free Fire First
Sensor Tower: Global mobile game downloads reached 4.4 billion for February 2022
Free Fire places first for second month this year at 21.8 million downloads
Making Of
Indus brings Indian culture and elevates mobile gamers to "first class citizens"
SuperGaming's Roby John on treating mobile gamers as "first class citizens" and blending a battle royale with Indo-futurism
Four Billion
Miniclip exceeds 4 billion downloads
8 Ball Pool is the studios most popular title with over one billion downloads
Hypercasual Hits
Hypercasual publisher TapNation surpasses 500 million downloads
Ice Cream Inc. in the top spot with 171 million installs
Indie Inclusive
Netflix partners with Brazilian indie games dev Rogue Snail
Will bring Relic Hunters Rebel to the platforms mobile games portfolio in April
To Me To You
Apple requests courts reject Epic Games' appeal
Ongoing dispute sees iPhone firm argue that Epic has not shown any legal error
Boost The Blockchain
Wemade and YouAppi partner to market blockchain mobile games
Will begin "aggressive" onboarding campaigns
Bagging Boss Fight
Netflix boosts mobile games approach with acquisition of Boss Fight Entertainment
Second mobile games studio acquisition this month
Hiring Now
Top 10 games industry jobs to apply for this week
Some of the latest games industry vacancies from Supercell, Netflix, Kwalee, and PocketGamer.biz
Located In Lisbon
Miniclip establishes new Lisbon office
Enters the growing mobile games hub in Portugal
By Creators For Creators
Gamefam raises $25 million to develop and publish Roblox games
Funding used to scale team of digital content creators and games industry veterans
Mobile Martial Arts
Skillz signs multi-year partnership with UFC to license branded mobile games
UFC-branded mobile games to arrive in 2023
Taking The Plunge
Krafton and Solana partner to develop blockchain and NFT games
Will collaborate on Web3 investment opportunities
Towering Over
Tencent games revenue up 9.9% in 2021 to almost $33 billion
Solidifies position as largest games company worldwide by revenue
Mobile Mediation
InMobi launches mobile mediation platform Meson
Targets publishers core needs: transparency, neutrality, control, and diversity
The Lion's Share
Mobile games consumer spending reached $22 billion for Q1 2022
65% of all consumer spending is on games
Here It Comes
Yahaha to launch in Early Access on March 31
On back of earlier $50 million investment
Reclaimed The Throne
Honor of Kings was the top-grossing game for February 2022
Snatches back first place with $225 in consumer spending
Dragalia Is Lost
Nintendo is shutting down Dragalia Lost after main campaign ends
Second mobile game to be shut down with one year
Investing In New Experiences
Qualcomm launches $100 million fund to invest in XR experiences
Partnership with Square Enix to explore extended reality
More Choice
Flexion to publish King’s Choice on alternative app stores
Will bring ONEMT’s mediaeval RPG to Amazon App Store and Samsung Galaxy App Store
Taking Back Control
Stardew Valley creator to self-publish on Android
Taking over from UK-based publisher Chucklefish on all platforms
Web3 Fantasy
Trailblazer raises $8.2 million for Web3-native fantasy universe
Former EA, King, and Microsoft alumni at the helm, backing from Makers Fund
Hr Hero
Exient brings on former United Nations specialist Hunida Busefi
Bringing experience from outside of the games industry to aid diversity programme
Experienced Hires
Social First makes three key hires for dev ops, design, and new technology including blockchain
Marco Sandrini, Aki Raula, and Jari Ravantti join the team
Gathering The Riffraff
Tencent provides "significant" investment to RiffRaff Games
Joshua Boggs rebrands MayDay, hires Guy 'Yug' Blomberg as studio director
Going Strong
SuperGaming's Silly Royale surpasses 17 million downloads following Squid Games-inspired event
Squid Games-inspired in-game event a key driver
Jockeying Into Position
Former EA and Zynga veterans raise $3.5 million for blockchain mobile games
Beginning with horse-related NFT games Photo Finish Live and The Suites
Frvr = Forever
Casual games platform FRVR raises $76 million
Over 1.5 billion players to date, with millions of DAUs
No Stopping Yet
AppQuantum surpasses 100 million downloads
Idle merge game Gold and Goblins is the most downloaded title
Lovely Luna
IronSource launches app marketing platform Luna
Combines capabilities of subsidiaries Bidalgo and Luna Labs
Going Bananas
Animoca Brands transitions Benji Bananas to play-to-earn, enters Bored Ape Yacht Club ecosystem
Begins with Benji Pass NFT collection, can be swapped for ApeCoin
Hypercasual Takes The Pie
Unity: Hypercasual game creation increased 137% in 2021
Report looks at revenue, monetisation, retention, engagement, and more
Budge In
Tilting Point acquires children's mobile game developer Budge Studios
Gains access to popular children's IP
Joining The Dragon
Triple Dragon brings on Ritesh Thadani as head of business development
Former COO of Playstack and Pollen
Partner Up
Google Play brings new features for higher earning developers
Developers must generate over $5 million monthly and must be in "good standing" to qualify
Score And Earn
Update: Volt Games raises $1.5 million, led by Voodoo
Follows earlier pledge of $200 million to fund blockchain games
Hypercasual Knowhow
Homa Games acquires RisingHigh Academy for hypercasual development
Aims to create an "active and supportive" hypercasual games community