Unity Ads

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Consumer Acquisition: Unity games have seen 32% IAP revenue growth in 2022

News Jul 27th, 2022

Consumer Acquisition: Unity games have seen 32% IAP revenue growth in 2022

Rewarded video ads engagement also escalated, with 62% of players engaging daily

Unity lays off 4% of workforce following "resourcing levels against our company priorities"

News Jun 30th, 2022

Unity lays off 4% of workforce following "resourcing levels against our company priorities"

Layoffs have impacted at least 150 Unity employees in Denmark, the US and Canada

PGC Digital: 5 billion downloads of Unity-developed apps are made every month

News Apr 20th, 2021

PGC Digital: 5 billion downloads of Unity-developed apps are made every month

94 of the top 100 development studios by revenue use the software

Unity tweaks its accounting methods prior to rumoured IPO

News Feb 19th, 2020

Unity tweaks its accounting methods prior to rumoured IPO

Reallocating sales from Finland to US

Unity Ads SDK 3.0 features personalised placements, AR and banner ads

News Oct 22nd, 2018

Unity Ads SDK 3.0 features personalised placements, AR and banner ads

Personalised placements uses machine learning to decide between an ad or IAP promotion

News Jul 2nd, 2018

Social casino dev KamaGames signs exclusive Unity Ads partnership

Irish social casino games company agrees to only provide in-app video monetisation through Unity Ads platform

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