Merchandising

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Square Enix’s IPs may be flagging on mobile but net sales are 5.3% up News Nov 8th, 2023

Square Enix’s IPs may be flagging on mobile but net sales are 5.3% up

Square Enix’s latest financial report reveals falling mobile revenue but free-to-play, microtransactions and subscription plans aim to turn the ship around

The Pokémon Company made $11.6 billion from licensed products in 2022 News Aug 23rd, 2023

The Pokémon Company made $11.6 billion from licensed products in 2022

Pokémon was the fifth most profitable licensed brand in terms of global retail sales

Can Amazon Anywhere open up a new monetisation channel for mobile games? Comment & Opinion Aug 2nd, 2023

Can Amazon Anywhere open up a new monetisation channel for mobile games?

Layer co-founder Rachit Moti explores Amazon Anywhere's moves to monetise your game with physical purchases

The UK’s gaming market was valued at £7.05 billion in 2022 News Apr 4th, 2023

The UK’s gaming market was valued at £7.05 billion in 2022

The UK Interactive Entertainment association’s latest report analyses Britain’s gaming market

Rovio and Billebeino launch limited-edition Angry Birds capsule collection News Oct 20th, 2021

Rovio and Billebeino launch limited-edition Angry Birds capsule collection

There’s even a dancing plushie

Nintendo teams with Hasbro for more Mario merchandise ahead of 35th anniversary News Jul 16th, 2020

Nintendo teams with Hasbro for more Mario merchandise ahead of 35th anniversary

Monopoly and Jenga sets are on Amazon

Sybo Games partners with Walmart for exclusive Subway Surfers merchandise News Feb 24th, 2020

Sybo Games partners with Walmart for exclusive Subway Surfers merchandise

Toys, apparel, accessories, wheeled goods, home tech and more

SYBO TV will be a "one-stop destination" of bite-sized entertainment for Subway Surfers fans Interview Nov 16th, 2018

SYBO TV will be a "one-stop destination" of bite-sized entertainment for Subway Surfers fans

Head of brand marketing and licensing Naz Amarchi-Cuevas discusses extending the IP outside the mobile games space

as Tencent partners with JD.com to produce merchandise based on its IP News Sep 22nd, 2017

Tencent partners with JD.com to produce merchandise based on its IP

Honor of Kings mugs, anyone?

Supercell opens online shop to sell official Clash of Clans merchandise in the US and Canada News Mar 15th, 2017

Supercell opens online shop to sell official Clash of Clans merchandise in the US and Canada

Supercell Shop is open for business

Backflip and Etermax among devs signed up for Amazon's Merch branded t-shirt program News Sep 30th, 2015

Backflip and Etermax among devs signed up for Amazon's Merch branded t-shirt program

Chestbusters

Bandai Namco strikes Tekken trading card deal with Fabzat News Aug 27th, 2015

Bandai Namco strikes Tekken trading card deal with Fabzat

Physical trading cards can be used in-game

HandyGames heats up Clouds & Sheep with branded hot chilli sauce News Aug 21st, 2015

HandyGames heats up Clouds & Sheep with branded hot chilli sauce

New merchandise angle

Fabzat's Florent Pitoun on the opportunity for game devs in the $10 billion 'phygital' merchandising market News Jul 20th, 2015

Fabzat's Florent Pitoun on the opportunity for game devs in the $10 billion 'phygital' merchandising market

New streams

as Still pushing alternative revenues, Hipster Whale launches official Crossy Road merchandise store News Jul 16th, 2015

Still pushing alternative revenues, Hipster Whale launches official Crossy Road merchandise store

Fine for superfans

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