Merchandising

Article Types

Nintendo teams with Hasbro for more Mario merchandise ahead of 35th anniversary News Jul 16th, 2020

Nintendo teams with Hasbro for more Mario merchandise ahead of 35th anniversary

Monopoly and Jenga sets are on Amazon

Sybo Games partners with Walmart for exclusive Subway Surfers merchandise News Feb 24th, 2020

Sybo Games partners with Walmart for exclusive Subway Surfers merchandise

Toys, apparel, accessories, wheeled goods, home tech and more

SYBO TV will be a "one-stop destination" of bite-sized entertainment for Subway Surfers fans Interview Nov 16th, 2018

SYBO TV will be a "one-stop destination" of bite-sized entertainment for Subway Surfers fans

Head of brand marketing and licensing Naz Amarchi-Cuevas discusses extending the IP outside the mobile games space

as Tencent partners with JD.com to produce merchandise based on its IP News Sep 22nd, 2017

Tencent partners with JD.com to produce merchandise based on its IP

Honor of Kings mugs, anyone?

Supercell opens online shop to sell official Clash of Clans merchandise in the US and Canada News Mar 15th, 2017

Supercell opens online shop to sell official Clash of Clans merchandise in the US and Canada

Supercell Shop is open for business

1 Backflip and Etermax among devs signed up for Amazon's Merch branded t-shirt program News Sep 30th, 2015

Backflip and Etermax among devs signed up for Amazon's Merch branded t-shirt program

Chestbusters

Bandai Namco strikes Tekken trading card deal with Fabzat News Aug 27th, 2015

Bandai Namco strikes Tekken trading card deal with Fabzat

Physical trading cards can be used in-game

HandyGames heats up Clouds & Sheep with branded hot chilli sauce News Aug 21st, 2015

HandyGames heats up Clouds & Sheep with branded hot chilli sauce

New merchandise angle

Fabzat's Florent Pitoun on the opportunity for game devs in the $10 billion 'phygital' merchandising market News Jul 20th, 2015

Fabzat's Florent Pitoun on the opportunity for game devs in the $10 billion 'phygital' merchandising market

New streams

as Still pushing alternative revenues, Hipster Whale launches official Crossy Road merchandise store News Jul 16th, 2015

Still pushing alternative revenues, Hipster Whale launches official Crossy Road merchandise store

Fine for superfans

Amazon offers customizable 3D-printed video game characters News Jul 8th, 2015

Amazon offers customizable 3D-printed video game characters

Sandboxr offers 3D printing services to Amazon

FabZat closes Series A funding to turn virtual items into real ones News Jul 1st, 2015

FabZat closes Series A funding to turn virtual items into real ones

French start-up raises $800,000

Turn your game's virtual items into real cash with FabZat News May 25th, 2015

Turn your game's virtual items into real cash with FabZat

Florent Pitoun explains the potential

Seriously takes the next step in Best Fiends franchisation with Kidrobot hook-up News Apr 29th, 2015

Seriously takes the next step in Best Fiends franchisation with Kidrobot hook-up

Best Fiends creator has big plans

Don't have 10 million MAUs, don't bother with merchandising says ex-Zeptolab CRO News Oct 15th, 2014

Don't have 10 million MAUs, don't bother with merchandising says ex-Zeptolab CRO

Diana Moldavsky warns a hit game isn't a brand

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