collaborations

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YouTube celebrity MrBeast teams with Scopely’s Stumble Guys for new collaboration News Oct 18th, 2023

YouTube celebrity MrBeast teams with Scopely’s Stumble Guys for new collaboration

The creator previously worked with Scopely on bringing exclusive levels and cosmetics to the game

Why mobile is a crucial part of Barbie’s multimedia domination Feature Jul 26th, 2023

Why mobile is a crucial part of Barbie’s multimedia domination

With their new live-action movie in cinemas, Mattel are making mobile a cornerstone of their Barbie push

BGMI goes all-in on esports with new voice pack collaboration News May 30th, 2023

BGMI goes all-in on esports with new voice pack collaboration

The collaboration features popular Indian esports personalities from the team S8UL

Outfit7 brings Talking Tom to in-car entertainment News May 23rd, 2023

Outfit7 brings Talking Tom to in-car entertainment

The studio will partner with Google for their first in-car collaboration

Jonas Brothers premier new music in Candy Crush Saga News May 9th, 2023

Jonas Brothers premier new music in Candy Crush Saga

Bypassing traditional routes to market, the musicians will be previewing their new album exclusively within the smash hit mobile game

The last time that Sonic and Angry Birds teamed up News Apr 17th, 2023

The last time that Sonic and Angry Birds teamed up

Thanks to cross-promotion deals between the two friendly companies, today's Rovio and Sega deal isn’t without precedent

PUBG Mobile launches Be@rbrick collaboration News Apr 14th, 2023

PUBG Mobile launches Be@rbrick collaboration

The popular collectible figurine franchise is the next major collab for the battle royale smash

DreamHack San Diego to host Snapdragon Pro Series Mobile Challenge tournament finals News Mar 22nd, 2023

DreamHack San Diego to host Snapdragon Pro Series Mobile Challenge tournament finals

The esports open will feature prominent battle-royale Fortnite as the headlining game

NetEase’s Vikingard re-collaborates with MGM’s Vikings News Mar 21st, 2023

NetEase’s Vikingard re-collaborates with MGM’s Vikings

The mobile strategy game and historical drama series crossed over once before back in September of 2022

Machine Zone announces new Final Fantasy mobile game News Feb 16th, 2023

Machine Zone announces new Final Fantasy mobile game

The Game of War developer continues their journey into the world of Final Fantasy with War for Eos

World of Tanks Terminator 2 event makes the jump from mobile to PC News Jan 12th, 2023

World of Tanks Terminator 2 event makes the jump from mobile to PC

World of Tank’s latest collaboration event with classic film Terminator 2 was first available through their mobile spin-off

Qualcomm Snapdragon Pro Series to partner with Samsung News Dec 7th, 2022

Qualcomm Snapdragon Pro Series to partner with Samsung

Qualcomm’s Snapdragon Pro mobile eSports tournament will exclusively utilise Samsung devices

Fortnite Chapter 4: Rebooting a smash hit to keep players playing Feature Dec 6th, 2022

Fortnite Chapter 4: Rebooting a smash hit to keep players playing

With the latest trailer and set of collaborations revealed, once again we get to see how Epic Games works hard to keep its flagship battle royale game fresh

How to boost revenue and player retention with in-game collaborations Feature Dec 1st, 2022

How to boost revenue and player retention with in-game collaborations

In-game collaborations have become increasingly popular, and according to new research they’re highly effective at monetization, retention and more

Lay’s see huge success of intrinsic ads in partnership with Anzu News Nov 2nd, 2022

Lay’s see huge success of intrinsic ads in partnership with Anzu

Lay’s partnered with Eskimi and Anzu.io to integrate a short, six second ad into mobile games in Latvia to promote their snacks, seeing huge success

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