Ad creative analysis: How to enhance ad performance in 2024

December 14, 2023

Ad creative analysis: How to enhance ad performance in 2024

Tenjin and ObtainAds have joined forces for a report on the current state of the ad creative space and where it’s going next

The evolution of user acquisition in 2023 part two

November 15, 2023

Industry Insights

The evolution of user acquisition in 2023 part two

Kwalee’s John Wright shares his valuable insight into ad creatives and the challenges of today's UA offering developers some top tips

Hot Five: Candy Crush makes $20 billion, Epic lays off 800 staff, and Omada tackles gambling addiction

October 2, 2023

Hot Five: Candy Crush makes $20 billion, Epic lays off 800 staff, and Omada tackles gambling addiction

Our quick-fix round up of the hottest stories on PocketGamer.biz

Revealed: The key metrics for an effective ad creative

January 31, 2023

Revealed: The key metrics for an effective ad creative

Narrative, relateability, and customisation… AppLovin data breaks down what it takes to make an effective ad