Brands In Context
Rovio's Wilhelm Taht offers an alternative to the "zero-sum game" of video ads
When is an advert not an advert? When it's "a gift from a brand"
With Great Power...
I've never seen Star Wars but I am playing Star Wars: Uprising
Why devs shouldn't assume shared culture
All 4 Games
UK broadcaster Channel 4 unveils new mobile games publishing initiative
"A truly first rate team"
Name Game
Indian devs on the potential and risks of developing for branded IPs
What's in a name?
Movie Magic
The Transporter Refuelled piggybacks off Asphalt 8 brand
Hollywood wants a bit of mobile's brand
Hole In One
Com2us revs BMW's engine for Golf Star partnership
Leveraging a luxury car brand
Spice It Up
HandyGames heats up Clouds & Sheep with branded hot chilli sauce
New merchandise angle
Bird Brand
Rovio's Mighty Eagle Peter Vesterbacka on why brands are best
As since proved by Angry Birds 2
Catapulted
Angry Birds 2 does 30 million downloads in two weeks
Birds and pigs are flying
Building Brand
WWE brawn boosts MMX Racing brand in new partnership
Monster truck racer partners with monster wrestlers
Tactical Move
Nordeus works with Chelsea star Nemanja Matic for Top Eleven's animated live match feature
Filling the holes
Well Heeled Plan
Animoca Brands goes glam with Paris Hilton-branded Star Girl IAP
Hey big spender
Birdie's The Word
Behaviour Interactive pulls Jason Dufner for Pro Feel Golf Android launch
Sporting superstars muscle in on mobile action
Piggybacker
Why Supernatural is the ideal TV brand for mobile game exploitation
TinyCo's Jeremy Horn talks licensing
Do It Yourself
How Seriously built the Best Fiends' brand from scratch
Matt McMahon on the journey so far
A #pgcsanfran Marvel
From Marvel Contest of Champions to Frozen Free Fall: Disney on the power of its brands
Disney's Chris Heatherly explains all
Super Hero
Despite super villainous file size, Marvel Future Fight hits 20 million downloads
Netmarble has a big hit
Cash Cat
Garfield game maker Animoca Brands palms $2.3 million OurPalm investment
Latest deal in a flurry of investments
Supercharged
Glu beefs up Racing Rivals with month-long WWE event
Muscle men meet muscle cars
Gas Guzzler
Motorious Entertainment signs 3 game Top Gear deal
A holy trinity for those who drink their communion wine through a petrol pump
Everything, Everywhere
Double-edged but brands are crucial to crack the competitive mobile gaming market says Animoca's Chow
What to expect at PGC San Francisco 2015
Skyscraping
Demi Lovato joins the celebrity mobile game deal club
US singer signs on the dotted line.
Diminishing Returns
Is your portfolio diversified against brand and celebrity market saturation, asks TinyCo's Jeremy Horn?
What to expect at PGC San Francisco 2015
Cashin' & Kingin'
Mobile eSports outfit Cashplay kicks off celebrity push with Tyga - Kingin' World Tour game
First deal of many
A New Page
3 million downloads of Beast Quest game boosts original book up the charts
Spin-off game inspires new readers
Need Another Superhero?
Doing ok in the west, Marvel Future Fight is really cooking up a storm in Asia
Netmarble's Marvel RPG is on the rise
Barbie's New Toy
Mattel partners with Animoca Brands to turn its IP into mobile games
Going mobile
Real World Gold
How to leverage brands, licenses and celebrities for your mobile game's success
Ben Figueroa gives you four tips
Time For Tie-ins
EA Mobile looks to brands such as Star Wars, UFC and Minions for success in 2015
Tastes are maturing fast
Ultron Alert
Why Marvel Contest of Champions is the perfect game for Avengers: Age of Ultron cross-over
Super heroes squared
China Awaits
30 million downloads strong, but how well does Marvel: Contest of Champions monetise?
Valued superheroes
Watch This
Scopely partners with Hasbro to bring Yahtzee to mobile and Apple Watch
Popular boardgame goes wearable
Lights Camera Horror
Warner Bros. to bring Five Nights at Freddy's to the big screen
Survival horror on the big screen
Minions On The Move
EA steals Minions licence from Gameloft
Minions Paradise hits app stores in summer
Flying High
Why KLM is publishing mobile games
Karlijn Vogel-Meijer on brand building
Angry Birds Still Go!
We talk about fans, not users or customers, says Rovio's Vesterbacka
Mighty Eagle bigs up branding for Angry Bird's future
Brand This
Brands are key to cost effective UA, says Warner Bros' Greg Ballard
My branding brings all the gamers to the yard
Power Of Brands
Warners Bros doubles down on mobile with Mortal Kombat, Batman, LEGO and Game of Thrones titles
Experimenting with both premium and free-to-play
Coming Alive
Animoca Brands is making a Paris Hilton mobile game
Endorsing by the celebutante
Pocket Showroom
Porsche reveals Cayman GT4 in Real Racing 3 update
Complete challenge for in-game ownership
Post Kardashian
Glu Mobile looks to roar with Katy Perry-themed game
Here's hoping for a Russell Brand easter egg
Brand Power
BBC, CAA, Warners, and Kabam discuss brand power at PGC London 2015
What to expect at PG Connects London 2015
Interview
2014 in Review: Paul Baldwin, JoyBits - I'm still waiting for midcore to happen
Future trends from the remembrance of things past
Interview
Kabam on the fun at the core of its skill-based F2P brawler Marvel: Contest of Champions
It's Marvel. Don't mess it up
Partnership
Storm8 partners with Hasbro for Monopoly Bingo! social casino game
More than Monopoly money
Glu hopes to prove you can never have too many Kardashians in Kim Kardashian: Hollywood
Kourtney and Khloe set to make their entrance
Interview
Indies need to create a great story around their games, says AppLift's Michael Puriz
What to expect at PG Connects London 2015
Deal
CMGE gains rights to make Hello Kitty games in China
License to print money?
Deal
Temple Run 2 to add the option to buy real-world NFL players
Kaepernick and Wilson will be first two in rotation
Sponsored Feature
How to make your games more attractive to brand advertisers
Tapsense on making positive changes