Genre Strategies
Tag: Creatives
Ai Insights
AI creative production performance: What can we learn from it
Claire Rozain shares her insights on launching AI ads and how to build a system that learns
Ai Platform
AI-powered ad creative platform INCYMO.AI launches
"AI won’t replace those who embrace it — it will replace those who fear it"
Ad Advice
Creative fatigue in mobile games marketing: How to identify and combat it
AdQuantum’s Anton Kuzmin shares how you can avoid creative fatigue and keep your audience engaged
Acquisition
Metacore to acquire Merge Mansion and Clash of Clans animators studio Piñata
The animation studio is Metacore’s first acquisition and will serve to bolster their creative abilities
Creative Block
Creative firm Talenthouse inches from failure
The company secured a high-profile investment from Animoca Brands in 2019
Artificial Intelligence
Ubisoft clarify the use of AI-script writing Ghostwriter
The tech has not yet been implemented but Ubisoft are already reassuring human creatives of their safety
Talks
Matej Lancaric on iOS14: “If you’re testing creatives on iOS, just stop”
The Two & a Half-Gamers host discusses why ATT hasn’t killed mobile gaming
Appointments
Sybo appoints new CMO Philip Hickey
The Seriously veteran will take on the role of chief marketing officer
Creatives
Pedro Pascal joins the Merge Mansion creative campaign
Following on from other major Hollywood stars, the Last of Us star has joined the Metacore creative campaign
Creatives
Playtika takes potshots at Candy Crush with new Best Fiends ad campaign
“Download free, play sugar free”
Report
Longer ads are performing better than shorter ads
Liftoff discovers 50% higher conversions for videos of 31 to 60 seconds duration
Myths & Truths
Five ads networks myths debunked
AdQuantum's Andrey Kalita explains advertising networks and the potential benefits and revenue you may be missing out on
Creative Masterclass
The ultimate cheat sheet for successful creatives - genre by genre
Let the CrazyLabs experts teach you the secrets of success when it comes to creating the best hypercasual advertising creative
Marketing
Minigames and visual effects drive casual and simulation game marketing
New insights into the marketing of casual and simulation games reveals the latest techniques to generate impressions and installs