Head Of The Pack
Tencent leads the way in $22 billion spent on games deals in last 12 months
The internet giant participated in over $4 of every $10 invested in games companies and was involved in over three-quarters of all games M&A
Mental Health
New study claims mobile apps can help treat anxiety and depression
The study used data from Litesprite’s beta test of Sinasprite to determine the effectiveness of mobile games in combating mental health issues
Acquisition News
AppScatter to acquire mobile app intelligence platform Priori Data in $19m deal
Purchase expected to be completed by May 15th 2018
Shrinking Marketplace
Google Play continues to grow while number of App Store releases shrinks for the first time
There were 755,000 titles released on iOS in 2017, a drop of 29 per cent
Stats Royale
NetEase’s Knives Out pulled in more than 50 million monthly active users in January
According to Newzoo, the battle royale genre may just have something going for it
Money Makers
950 mobile games generated more than $5 million in consumer spend in 2017
App Annie's Silvia Buermann shares insights into the growing mobile market
Superdata 2017 Year In Review
Tencent's megahit mobile MOBA Honor of Kings generated $1.9 billion in revenues in 2017
SuperData Research looks back on the year that was
Future Of The Industry
Mobile games predicted to generate up to $95 billion in revenues in 2022
Digi-Capital looks to the future of the industry
The Right Timing
Deep analysis of the best times of the year to launch your mobile game
We break down average downloads for games and their subcategories
Still Intelligent?
Could 2018 spell the end for mobile app intelligence as we know it?
UA expert Eric Seufert and Apptopia COO Jonathan Kay sound off on the state of the market
Tencent Rules All
Tencent generated 51.6% of China's online games revenue in China in Q3 2017
Beijing-based research firm iResearch digs into the numbers
Reflecting On Data
Breaking down the download numbers required to get your game in the App Store’s top rankings
We use Reflection’s data to gain an insight into the average daily downloads per country and subcategory
Trust The Process
How Nukebox Studios is building on Food Truck Chef to become the Indian Supercell
14 canned games later, Food Truck Chef hits the jackpot
The State Of It
Non-organic mobile game installs have grown 3.4% since Q3 2016
AppsFlyer digs deep in its State of Gaming App Marketing report
Get Lobbying
Nominate the Best Analytics or Data Tool at the Mobile Games Awards 2018
Accolade recognises tools that support development, marketing campaigns and/or provide data on market performance
What’s Next?
Profit over scale: Why EA isn’t concerned EA Mobile’s growth is slowing
Steady as she goes
Steady As It Goes
2017 - the year not much happened in mobile games, says Verto
Consumer behaviour
Arppu Up
Top grossing games on mobile have seen ARPPU increase by over 60% since January 2016
GameAnalytics digs into the data
What's New?
After another big year the old guard still dominate Japan's mobile games market
Revenues up 35 per cent but what's driving them?
App Annie In China
App Annie adds usage metrics from Android devices in China to its platform
Learn the MAUs, data usage, and session lengths of Android users in China
Data Quest
Overcoming data hurdles to develop a mobile game for a worldwide audience
VC Mobile Entertainment on development journey of Creature Quest
Funding Round
Web and app market intelligence firm SimilarWeb raises $47 million
Company plans to open new offices, develop new products and extend its data coverage
Understanding Data
The data game
Matomy's Itai Blitzer discusses behavioural patterns and why first-party data is so important
Mobile Is King
Mobile games revenues surpassed PC and console revenues in 2016 for the first time
DFC Intelligence tells us more
Apple China Data Centre
Apple to build first data centre in China to comply with stricter data storage laws
Partners with Guizhou-Cloud Big Data on new centre
Strategy And Insight
Mobile strategy games on Android have a D30 retention rate of 3% and generate an ARPU of $2.23
AppsFlyer digs deep into the state of strategy titles on mobile
Big Data
MZ launches massive free open data project Satori
Developers encouraged to use new platform with big money competition
Behind The Total
Why it matters App Annie, Newzoo and Superdata can’t agree on the size of the mobile game market
And what they should do about it
To The Future
Global Android app store spend will overtake iOS in 2017
App Annie takes a look at the markets of the future
Fiksu Cpms January 2017
CPMs are falling on Android and iOS but users aren't sticking to new apps for long
Fiksu digs into the data
Tenjin Partnership
Tenjin partners with Looker and Chartio to make marketing data more efficient
Visualising marketing data for better growth
Know Your Players
60% of all mobile gamers are men but number of women gamers is on the rise
SuperData Research shares insights from Player Profile dashboard
A Look Ahead
3 major mobile analytics trends for 2017
Peter Fodor and Paul Trejbal on making data more accessible
Mobile Market 2016
Mobile games generated $40.6 billion in revenues worldwide in 2016
SuperData and Unity come together for a report
War With Friends
Chillingo generated $6 million in revenue in January 2017 following launch of WarFriends
Apptopia spills the beans
App Store Data
Priori Data on what market trends and app store evolution means for indies
Anders Lykke breaks it down by the numbers
Get An Insight
Reflection insight tool goes live with a month's free access for PGC attendees
Sign up at the Reflection desk
Looking Back
Mobile games generated $40.6 billion in revenues from 2.6 billion MAUs in 2016
SuperData Research looks back on the year
Ad Revenue Attribution
AppsFlyer launches Ad Revenue Attribution service to track all revenue sources in one place
See how much ad revenue you're actually making
No More Monkey Business
SurveryMonkey Intelligence to close down services after just one year
Data available until January 31st
Use Their Data
Anonymous data monetisation firm Tutela reopens partnership program
Use your user's data as an extra revenue stream
Us Player Habits
78% of US gamers play games on their smartphones
Female players most interest in puzzle, arcade and social casino games
Indie Mavens
Is soft-launching a game effective for an indie developer?
Our Indie Mavens weigh in
Post-brexit Britain
Ukie urges UK government to allow post-Brexit free movement of talent and data through Europe
Essentially outlines reasons why we should've stayed in the EU
Eedar Acquisition
NPD Group acquires EEDAR to expand games market research
Sum undisclosed
Testing, Testing...
Ever softer: Trends in the soft launch strategy of F2P mobile games
More countries, longer periods
Watch The Uplift
Tapjoy and comScore detail the power of rewarded in-game ads for brands
The right way to advertise
Find Me If You Can
Lacking organic discovery, 91% of games and apps on App Store are 'zombies'
Adjust crunches some numbers
Ad Specialists
How The Specialist Works used analytics with TV ads to treble Clash Of Kings' UK downloads
Big data for big TV ads
All Developers Welcome
User review aggregation platform Player XP adopts freemium model
Opens customer satisfaction rankings