Whole Lotta Catchin' Going On
Did the US hit Peak Pokemon GO on Friday 15 July?
Verto Analytics thinks so
Skewed Distribution
20% of the 106 million US mobile gamers account for 62% of time spent playing
Verto Analytics crunches some numbers
$0.82 Difference
India's paying mobile consumers spend almost as much on IAPs as global average
Smaller, more frequent purchases
Slicing The Numbers
Average paying gamer spends $9.39 a month on IAP
So says AppsFlyer
Pushing In The Same Direction
Newzoo partners with push notification service Pushwoosh to crunch more data
Aims to "introduce smart KPIs on device usage."
Know Your Audience
Nielsen's TalkingData-powered Games IP Evaluator will "quantify game potential" for China
Using data to understand, and maximise, an IP's potential
Ongoing Quest
How a retention focus and data-led difficulty helped Sudoku Quest outgross its competition
Hashcube CMO Gurinder Pal Singh on monetising casual games
Data Play
Why Playlab, Aeria Games and Spil Games are using Tableau to better understand their data
James Eiloart highlights partners
In The Flow
Why you need to be using personalised, behaviour-based push notifications
Leanplum on relationship marketing
Square Eyes
Video ads are the preferred method of earning hard currency for mobile players
And signing up for promotions the least favoured, says
Cash In
Clash of Clans' revenue drops below $4 million a day, but still making $100 million a month
Clash Royale having no impact
A Winning Hand (shake)
6 years and 2.8 trillion poker hands later, success is all about community says Pokerist dev
Crunching years of data
Miito-no
With declining MAUs and falling retention, Miitomo looks like it's on the slide
Slow core loop to blame
What To Watch
A practical guide to making the most of the data you get from mobile analytics
Albert Kolacek discusses the options
Show Me The Money
Slither.io is ripping up the download charts, but has it really only made $72,000?
So reckons Apptopia
Analyse This & That
Why gacha, social glue and auto-play are 2016's key gameplay trends
So says Torulf Jernström
Spending Patterns
54% of whales don't spend more than $50 per transaction
How whales spend
Player Survey
Nielsen launches its Mobile Game Tracking service
From the players mouth
Mobile > Pc
Mobile games revenue to hit $37 billion in 2016, overtaking PC
Landmark year expected for mobile says Newzoo
Sustainable Coexistence
Clash Royale on track for $1 billion-a-year success, and all without cannibalising Clash of Clans
Clash Royale the world's top grossing game
Can It Last?
Miitomo set to generate $1 million in April 2016
So reckons SurveyMonkey
But Is It Actionable?
How to unlock your game analytics investment
Mark Robinson on the power of data to transform your company
1+1=3
Newzoo CEO Peter Warman on why its deal with TalkingData will shake up market intelligence
Covering the world
East Meets West
Chinese mobile platform TalkingData makes strategic investment in Newzoo
Newzoo granulates with new Newzoo Mobile division
In-game Events
AppsFlyer's Alexander Grach on the in-game events you need to be measuring
Making the most of your data
New Mates
Newzoo and Priori Data announce commercial and strategic partnership
Sharing data and expertise to improve services
Cross Referenced
Data fiends Newzoo and deltaDNA combine forces to provide strategic mobile insights
More, accurate
Top Five Traits
Priori Data's Anders Lykke on the five traits for a successful indie game
Read the data, find the facts
Hidden Winners
The Secret Police's Ric Moore on the "hidden winners" of 2015
Who actually made the most money?
Data Based
2015 in Review: Shared2You CEO Brett Bauer on the rising value of data for competitive analysis
Future trends from the remembrance of things past
Security Skills
Video: Arxan Technologies on the importance of security
Don't jailbreak your phone, basically
A Real Godzilla
At $6.2 billion, Japanese mobile games market remains global #1
So says SuperData
Nation Of Data
If you want the lowdown on the Chinese mobile game industry, this is the whitepaper for you
Graphs galore
Made To Measure
6 awesome Dashboard charts for F2P games
DeltaDNA has the metrics to measure
Rocket Fuel
Mobile data outfit Adjust takes funding to $30m as it closes $17 million D round
Data at scale
Fast & Furious
Video: Priori Data gives App Store insights
Know the battlefield
Data Parity
How Personagraph can make the most of your user data
It takes all kinds of people
Finding Patterns
3 things all F2P game developers should be doing with deep data
DeltaDNA shows you how
New Horizons
So long, Canada: these countries are mobile gaming's next soft launch frontier
Chartboost advises
Splash The Cash
IAP supportive players are more likely to upgrade to iOS 9, says deltaDNA
A new report has shone light on iOS 9 adoption
Power Of Mobile Ads
Consumers say mobile advertising is a fair exchange for content and gaming experiences
Millennial Media's Ollie Clamp serves up numbers
Small Data
When it comes to analytics, indies should "screw the forest and look at the trees"
Joel Johnson on asking the right questions
New Channel
Preliminarily metrics suggest Instagram is a strong but expensive UA source for mobile games
Good to go
Brimming With Experience
Spil Games hires former Ubisoft analytics expert Stefanie Hels
Former Ubi Singapore and Bigpoint analytics pro relocates to the Netherlands
Testing, Testing
Games that spend more than one month in soft launch can increase retention by 20% says deltaDNA
Patience is a virtue
Ad This Up
Cheap data packages will revolutionize mobile ads, says Eric Seufert
Rovio's VP of user acquisition Eric Seufert takes to the stage at PGC Helsinki
Spending Power
Glu CEO Niccolo de Masi on comparing whale behavior in Kim Kardashian: Hollywood and Deer Hunter 2014
Free and flexible
Intelligence
How CIA research into the social life of terrorists will help you improve your game's LTV
Ninja Metrics’ Dmitri Williams on better data
Relative Failure
Did Fallout Shelter really only make $5.1 million during its peak weeks?
Superdata reckons so
Untapped Potential
In-app messaging inspires 3.5 times higher retention
But only a third use it