Today's Prediction
Mobile games to be worth over $22 billion in 2015... maybe
Superdata makes a guess
True Engagement
Tutorial completion doesn't drive monetisation
Glispa research highlights data
Long Players
Japanese mobile gamers play 3 times more than Americans
App Annie says Asia eclipses the west
Boosting Ad Efficiency
Glispa's revised Quality Optimization Engine promises to fine-tune your campaigns
Backed by OLX
Tailor-made
Gondola launches Dynamic Pricing Engine to match players and prices
Claims 12 percent rise in revenues
Tinker Tailor
One-size-fits-all is the wrong analytics approach, says Kongregate's Emily Greer
Mobile analytics is trickier than web
Beyond Retail
NPD begins tracking in-app purchases and mobile game sales
Brave new world
Deep Data
Using SimilarWeb Pro to analyze the performance of top Trivia games
Trivia Crack, Logo Quiz, Family Feud 2 and QuizUp ranked
Sore Thumbs
Average time spent playing mobile games now over two hours a day
Kids play, adult pay
Watch And Earn
35% of game devs are now using video ads
Conclusions from Millennial's 2015 State of the Apps report
Chart Of The Week
Does Monument Valley prove China can be a paid game market?
Ranks #2 globally
Chart Of The Week
Monument Valley is either a massive success or a demonstration of paid games' upside cap
The glass is half....
The Long Game
Killer insights to monetize your players revealed
Balancing long term retention and early monetization
Maturing
Growth of mobile game usage drops 50% in 2014
Users move to entertainment apps
Chart Of The Week
Stasis at the top: 7 of 2014 top grossing apps were there in 2013
No room at the top
Data
Gamers who buy paid games spend more in F2P games
Across the great divide
Interview
SimilarWeb on moving from comparative UA and app store data to providing app engagement analysis
Gali Arnon lifts the curtain on the app ecosystem
Promising to revolutionise your data, Omniata launches Data Apps
Promises to "go beyond data"
Investment
Zeotap raises $1.3 million to analyse carrier data
Backed in Berlin
Having paid out $2 million in 2014, Skillz says that its mobile eSporters aren't just kids
Growing sector
Data
With a conversion rate of 10%, ustwo's Monument Valley IAP has paid off
Update has driven strong top grossing performance
Data
InMobi extends reach to 872 million users and 138 billion monthly ad impressions
Making an impression
Android: 3 out of 10 users now running KitKat
But half are still on Jelly Bean
China joy: Tencent's daily app downloads pass 100 million
Jump 33 percent since July
Data
Rise and fall: The numbers behind the lifecycle of mobile games
Fisku's chief strategy officer Craig Palli considers retention
Data
EA Mobile says audience for its mobile sports games is up 250%
Madden and FIFA Ultimate Team working their magic
Chart Of The Week
The gender gap: Women click, convert and spend more on mobile ads
And Android tops iOS
Data
Fast-growing and canabalistic, the mobile games market will be worth $41 billion by 2017
Newzoo predicts $25 billion worth in 2014
Data
The average saving when buying an App Bundle is $5.64
AppFigures does the math
Chart Of The Week
RPGs take top grossing share from card-collection games on Japanese Google Play charts
Metaps marks the changes
Reading List
Reading List: Freemium Economics: The Savvy Manager’s Guide
Eric Seufert on leveraging analytics and user segmentation to drive revenue
Xiaomi ships 19 million smartphones during Q3 2014
Shipping out
Data
Traps n' Gemstones and Galaxy Trucker are highest reviewed iOS and Android games of Q3 2014
Critically acclaimed
Chart Of The Week
43% of the 'red hot' $4.5 billion Latin American game is mobile
Growing 16% year on year
Opinion
Why day 7 retention is just as important as day 1
DeltaDNA runs the data
Data
Three weeks on, a majority of iOS users still haven't upgraded to iOS 8
A long wait for eight
Data
Over 2.8 million copies of Super Smash Bros. sold on 3DS
Portable gaming not yet dead
Data
Eight days on, iOS 8 adoption rate is around 30%
Apple's estimate seems rather high
Data
Mobile games are a force multipler for entire industry says US survey
ESA looks at how mobile engages new audiences
Scottish games industry back up to 2008 levels, valued at $160 million
11 percent of UK total
Opinion
Why you should be using Linear, Cumulative and Secondary Indexes to optimize your IAP strategy
New ways to measure player behaviour
Data
Apple sells 10 million iPhone 6s, but iOS 8 adoption rate remains slow
Five days, 25 percent uptake
Data
Like Fiksu, Tapjoy estimates iOS 8 adoption rate significantly lagging previous OSes
iPod touch the most updated device
Delete and make space: iOS 8 requires at least 5.7 GB of free space to install
Will Hearthstone and World of Tanks have to go?
Data
Watch iOS 8 take over the world with Fiksu's live analytics
It's alive!
Data
The intersection of iPhone-owning watch-wearers wanting to spend $349 looks small
Dirty straw poll suggests price is also an issue
Data
Size matters: Phablets account for 10% of mobile device market
Flurry digs deep
Data
iPhone 5 and iPad 2 are currently Apple's most popular devices
The famous 5
Data
Worldwide tablet gaming revenue to reach $13.3 billion by 2019, says Juniper
Threefold increase from 2014
Video
How 200 Finnish game developers generated $1.2 billion in 2013
The facts and figures of the Finnish games industry