Key Data
How to predict mobile game launch week installs
A deep dive into calculating key factors that affect downloads on release
Report
Report: There's been an 80 per cent rise in Western game installs in East Asia
Research from Appsflyer shows a market dominated by midcore and strategy games
Magic
Gameloft’s Disney Magic Kingdom soars to $114 million in lifetime revenue
Enchanted park builder has also reached over 70 million downloads since 2016
Paradise Palms
Fortnite now has 200 million players
Rise of 60 per cent in the last five months
Vroom
NaturalMotion’s CSR Racing 2 speeds past 73 million installs
The drag racing title has also hit the top spot for grossing in over 120 countries
Spooked
Epic Games’ Fortnite builds up $350m in revenue on iOS
$55 million was grossed in October
Draw
Hearthstone hits 100 million users as mobile revenue reportedly passes $660m
Blizzard’s Warcraft card game spinoff hits the milestone over four years after launch
Hit
Subway Surfers is the most downloaded game of all time on Google Play
App Annie has released a report on the most popular games of Google Play’s first 10 years
Growth Masters
Hyper-casual games publisher Playgendary's IAP revenue shot up 57 per cent during Q3 2018
Bowmasters and Tank Stars bring Playgendary its best quarter yet for revenue and downloads
Crushed It
Candy Crush Friends Saga swipes 10 million downloads in its first week
But King’s sweet puzzling franchise is continuing to trend downwards
Oh
Tencent’s Westernised Arena of Valor takes $15m a year after launch
The US proved to be its most popular region
Mobile's Millions
Popular kids MMO Roblox generates nearly $500m on mobile
UGC-based MMO picked up $92 million in Q3 2018 alone
Winner Winner
PUBG Mobile has scored over 100m downloads on Google Play
Tencent's mobile battle royale reaches Android milestone two months after hitting it across platforms
Cutting Out A Niche
NetEase’s PUBG-like Knives Out pulls in over $370 million
97 per cent of that figure comes from China and Japan
Fiendish
Best Fiends games fetch $150m in lifetime revenue
Titles have been downloaded over 85 million times
Cash Royale
Clash Royale took $46 million in September
Lifetime revenue stands at $2.3 billion worldwide
Catching Season
Niantic’s Pokemon Go catches $84.8m in revenue for September
The location-based AR game also added 8.86m new trainers to its ranks
Sweet Business
King’s Candy Crush Saga hits $3.91 billion in lifetime revenues
All-time downloads sit at 823 million
Homely
Playrix’s Homescapes builds up $420m in revenue for first year
The game took in $28.5 million in September
Growing Sales
Playrix’s hit mobile match-three Gardenscapes rakes in $880 million
Game picks up $35 million in September alone thanks to Annie Smith update
Sales Out
NetEase’s PUBG-like Rules of Survival bags $75 million
Another battle royale success for the publisher alongside Knives Out
Revenue Found
Nintendo’s Dragalia Lost generates $3.5 million in five days
Picks up over 800,000 downloads
Revenue Estimates
The Sims Mobile takes home $20 million
Title said to have made $3.17 million in August alone
Found
Nintendo’s Dragalia Lost hits top download spots in four countries and is a top 30 grosser in the US
Those countries being Japan, Hong Kong, Taiwan and Macau
Trivial
Etermax reveals Trivia Crack 2 launch date as original quiz app passes 500 million downloads
Trivia Crack 2 will launch on iOS and Android devices on October 25th
Console Switch
Nintendo Switch Online companion app hits five million downloads
The total is 25 per cent of the console’s install base
Sales Of Glory
FunPlus' Guns of Glory shoots past $215 million in first year
Adds to strong showing from publisher's other title King of Avalon
Woop
Tru Luv’s #SelfCare whips up over half a million downloads in seven weeks
The companion app has also broken the Top 50 for games in 20 countries
Engage
Tilting Point extends Disruptor Beam deal with fresh $29m investment in Star Trek Timelines marketing
The publisher will help fund a new project as part of the deal and will handle marketing on Star Trek Timelines
Signed Up
Scottish developer Outplay snags Crackdown creator for VP of operations role
Phil Wilson will be tasked with evolving Outplay’s live ops production processes and technology
Not So Mini Milestone
8 Ball Pool developer Miniclip hits 1.5 billion mobile game downloads
"We are now reaching even greater levels of recognition within mobile games"
Delicious Downloads
Nukebox’s Food Truck Chef serves up 16 million installs
Average monthly revenue said to have triple since $18 million Tilting Point partnership
Surf's Up
Subway Surfers hit monthly download record of 52.5m in June 2018
2.1 billion-plus downloads in total
Android
App Annie: Fortnite will push Android apps to over 170 billion downloads in 2018
Users to spend over $50 billion on the platform this year
Madness
Shadowgun dev Madfinger hits 200m downloads across entire games portfolio
The Brno-based developer has crafted 11 titles over eight years
Fine Catch
Pokemon Quest captures $8 million in revenue from mobile after one month
The RPG has proved most popular in Japan followed closely by the US
Not Too Shabby
Nexon’s MapleStory M hits five million downloads globally in two weeks
The side-scrolling adventure game originally hit three million within its first week
Weekly Charts
Weekly UK App Store charts: Hello Stars, Hello Neighbor and Plank! top flurry of new stars in download rankings
Rankings from July 23rd to 29th
Punch Up
Mobile brawler Shadow Fight 3 strikes over 40 million downloads
Third entry in Nekki’s punch-up franchise looks set to follow in the shadowy, successful footsteps of its predecessor
Dead Good
Dead Trigger 2 lands a direct hit on 100 million downloads
The milestone marks the zombie blaster as developer Madfinger’s most successful title to date
Downloads Story
MapleStory M racks up three million in one week after global launch and is a US top 100 grosser
A top grossing game in 29 countries including the US
Paradise Palms
Fortnite mobile clears 100 million downloads and $160m revenue
Reached milestone
Weekly Charts
Weekly UK App Store charts: Gardenscapes returns as a top 10 grosser
Rankings from July 16th to 22nd
Downloads
Swedish publisher MAG Interactive has passed 250 million downloads
Milestone follows a successful IPO for the Ruzzle and Paint Hit creator
Right Track
Public transport puzzler Mini Metro has sold over a million units
Minimalist metro manager will also be added to Boston Children’s Hospital’s Mightier program
Weekly Charts
Weekly UK App Store charts: Fortnite a top grosser on iPhone and iPad
Rankings from July 9th to 15th
Hungry For Downloads
Future Games of London's Hungry Shark series chomps up 500 million downloads
The arcade game can now be snapped up on the Nintendo Switch
Weekly Charts
Weekly UK App Store charts: Pokemon Go and Fortnite rise to the top grossing summit as Candy Crush Saga falls
Rankings from July 2nd to 8th
Big Data Energy
The numbers behind the iOS App Store's 10-year stay
You could say it's been a bit of a success
Oh The Horror
Asymmetrical Horror: NetEase on hitting 100m downloads with Identity V
"We are so proud of the results we’ve achieved!"