Racing Ahead
Ace Racer zooms to 1 million downloads as devs showcase new technology
The tech behind NetEase’s graphically enhanced new game was shown off at last week’s GDC
Milestones
Subway Surfers hits 4bn downloads
Sybo’s hit endless runner hits a new milestone and doesn’t look set to slow down anytime soon
Major Milestone
Bitcoin Miner surpasses 1 million players and becomes the biggest play-and-earn game
A week of celebratory events set to take place
Celebrating Success
Supersonic passes 3.4 billion downloads in three years
The publisher is celebrating its third anniversary this month with a massive milestone
Unity Report
Unity Report: More players are turning to mobile, but paying less
The median game saw an 8% increase in daily active users worldwide in 2022
Appsflyer Report
RPG ad spend surged in 2022 amid massive rise across platforms
The genre saw a 177% increase on iOS and 101% on Android in the USA
Appsflyer Report
India saw a 32% rise in hypercasual installs in 2022
Google’s ban on interstitial ads caused ripples in the market, while India surged ahead
Uk Gaming Report
32.1% of UK gamers say that mobile is their favourite way to play
Mobile tops consoles and PCs to be the country’s top gaming platform
Latin American Market
Brazil and Mexico saw 20% growth in in-app spending in 2022
Brazil is the world’s #2 market for time spent in apps
Milestones
My.Games’ Hustle Castle sees 80 million downloads
The game will also be celebrating its sixth anniversary this year
Delistings
Rovio Classics: Angry Birds to be delisted
The re-release of the original entry into the Angry Birds franchise will be delisted on the 23rd of February 2023
Hypercasual Hits
FreePlay doubles downloads in past year to reach one billion installs milestone
Coming from a portfolio of 18 titles
Milestones
MY.GAMES’ Rush Royale hits 50m downloads and snags #1 Strategy Game spot
Rush Royale has become the company’s second-best performing game in terms of revenue this year
Download Deluge
Sand Balls publisher SayGames surpasses four billion lifetime downloads
Amassed across 100+ mobile games with one billion of these downloads in 2022 alone
Socialpeta Report
Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue
SocialPeta's report on mobile advertising in 2022 delves into the performance of the genre
Socialpeta Report
RPGs saw a 4.76% increase in downloads last year
Downloads were up, however revenue for the genre fell 13.06 percent
Data
Google Play and iOS App Store reached 142 billion downloads in 2022
According to the latest data, first-party app stores reached 142 billion downloads in 2022, with games still dominating
Hypercasual Report
Cost Per Install for hypercasual games hit an all-time high
IDFA changes hit iOS hard, forcing up user acquisition spending in 2022’s fourth quarter
Milestones
UK mobile dev Kwalee hits 1bn total installs
Leamington Spa-based developer Kwalee announced the important milestone today
Pocket Gamer Connects
Data.ai reveal the global trends and tips you need for success in 2023
Senior marketing manager at Data.ai, Chris Uglietta took to the stage at Pocket Gamer Connects London 2023
Mobile Success
Which five mobile hits generated $7.2 billion in revenue in 2022?
Incredibly, these globe-conquering games raked in eight percent of total revenue. And the winners are…
Data.ai Report
Mobile consumer spend dropped to $110 billion in 2022, while downloads surged
Games such as Diablo Immortal and Apex Legends Mobile saw high adoption, but spend dropped 5%
Market Leaders
Hypercasual led the download charts in 2022, while RPGs dominated consumer spend
Data.ai have broken down the most successful genres of 2022
A Year At Homa
Victor Vielliard reflects on Homa’s "landmark" 2022, from 1 billion downloads to 20 new games
Social media milestones, game installs, funding and more highlighted in LinkedIn post
Snapping Up Players
Marvel Snap surpasses 30 million downloads
The game hit the milestone less than three months after its launch
Increasing Installs
Kwalee saw 12% revenue growth and 200 million downloads in 2022
The last year at Kwalee saw it nearing the major one billion milestone
Milestones
Homa’s Merge Master reaches 100m downloads
Homa, formerly Homa Games, announce that it and developer Fusee's title Merge Master had accrued 100m downloads
Mobile Revenue
Nintendo sees mobile gaming as a marketing strategy as opposed to a revenue generator
The company may see success in mobile gaming, but console remains the top earner
Milestones
Yu-Gi-Oh! MASTER DUEL passes 50m downloads milestone, announces new tournament
The app version of the popular card game has racked up 50m downloads in just nine months, followed by an announcement of a new influencer-run tournament
Milestones
Sleeper hit Hungry Sharks passes 1bn lifetime downloads
Ubisoft's Hungry Sharks franchise had surpassed 1bn lifetime downloads, in a sleeper success story for mobile
Mobile Market
Marvel Snap had a blockbuster release and Clash of Clans saw a 500% increase in daily iOS revenue in October
GameRefinery delves into the performance of the mobile market in October to identify the key trends
Nintendo Numbers
Nintendo mobile downloads "equivalent to the cumulative unit sales total of all Nintendo hardware"
The milestone of 800 million downloads since 2016 was achieved in October
Japanese Market
Hypercasual games dominate Japan’s charts by installs, but struggle to engage players
Mobile gaming is on the rise in the home of video gaming
Adjust Analysis
Exclusive: Educational, Casino and Arcade games on the rise according to Adjust's Q3 2022 report
Adjust analyses the EMEA and UK markets for the third quarter of 2022
Special Report
The mobile gaming market is on track for a record breaking year
Data.ai delves into the performance of the market throughout the third quarter of 2022
Stumble Guys Success
Battle royale game Stumble Guys is making almost half a million dollars every day
Scopely-owned game has a total of 265 million downloads
Sensor Tower Report
Player spending forecast to fall 2% year-on-year in 2022
Google Play game revenue is predicted to fall 8.3%
Market Analysis
Latest Adjust report highlights January as strongest month for installs and sessions
A new report by Adjust analyses the EMEA and UK Markets
Socialpeta Report
Subway Surfers and Candy Crush Saga still at the top of the game
SocialPeta’s August report delves into the industry’s success
Genshin's Growing Giant
Genshin Impact surpasses $3.6 billion revenue ahead of second anniversary
The game made $12 million revenue on day of Version 3.0 release
Market Dominance
1% of publishers are responsible for 91% of app revenue
The publishers also generated 79% of downloads in H1 2022
July Charts
Uma Musume Pretty Derby raced into July’s charts
Stumble Guys unseated Subway Surfers as the month’s most downloaded iOS title
Happy Anniversary
State of Survival celebrates third anniversary, passes download milestone
The game has passed a milestone 150 million downloads
Download Milestone
Rollic celebrates a milestone as it achieves 2 billion downloads across its portfolio
The Zynga subsidiary is trying to redefine the hypercasual genre
Stranger Things Have Happened
Netflix games only engage a slim minority of its streaming audience
Fewer than 1% of subscribers are playing the company's mobile games
Congratulations!
King of Avalon celebrates sixth anniversary
Frost & Flame expansion helps drive $10 million revenue for FunPlus in the last 30 days
A Bad Period For Growth
Most mobile genres see revenue decline in the first half of 2022
The market saw a year-on-year market fall of 9.6 per cent
Anniversary Achievements
Outfit7’s My Talking Angela 2 celebrates first anniversary and 300 million downloads
Anniversary celebrations include game update and song release
Bytedance And Meta Reign Supreme
Apps are earning more revenue than games for the first time ever
Spending in non-game apps has grown more than twice the rate as games
Success And Challenges
Israeli industry reached $8.6 billion in revenue in 2021, with mobile the dominant gaming platform
Israeli gaming industry must overcome lack of local talent, youth investment, and government funding to build